East Side Plaza Portsmouth

1 Gunwharf Quays, also known as East Side Plaza Tower or the Gunwharf Tower Building, is a 101-metre (331 ft) tall residential building with 29 floors, located at the Gunwharf Quays shopping complex, Portsmouth, Hampshire, United Kingdom. It is commonly referred to as The Lipstick because of its shape, and was successfully completed in 2008.^[2] It has, at its base, a Brasserie Blanc restaurant.^[4]

No. 1 Gunwharf Quays
Main façade of the skyscraper as seen from Haslar
Location in Portsmouth, Hampshire
Alternative names	East Side Plaza Tower The Lipstick Gunwharf Tower Building
General information
Status	Completed
Type	Residential
Architectural style	Postmodern
Address	1 Gunwharf Quays, Portsmouth, Hampshire, United Kingdom
Coordinates	50.795418°N 1.103418°W / 50.795418; -1.103418
Construction started	2005
Completed	2008
Cost	£50m
Height	95 m (312 ft)
Technical details
Floor count	29[1]
Design and construction
Architect(s)	Broadway Malyan
Structural engineer	Gifford Ltd
Main contractor	Byrne Brothers
Other information
Seating type	Residential
References
[2][3]

The tower was the flagship of a three-part project that consisted of The Blue Building, The Crescent and The East Size Plaza tower (No1. Gunwharf Quays). The £50m project was completed in 2010.^[3]

The building also won Best Urban Regeneration Housing Scheme in 2004.^[5]