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ETV+ is a Russian language free-to-air television channel operated by the Estonian Public Broadcasting. It was launched on 28 September 2015. The channel is aimed at Estonia's Russian-speaking minority airing both news and entertainment shows.[1] The channel's budget in 2015 was 2.53 million euros.[2]
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The ETV+ name was chosen out of 360 submissions in a competition to find a name for the new channel. According to ETV+ chief Darja Saar, the plus part of the name stems from the Russian words: 'п - популярное', 'лю - любимое' and 'с - своё' meaning 'popular', 'beloved' and 'ours' which together spell plus".[3]
From 2015 to 2018, Darja Saar was the chief editor of the channel.[4] From 2019, the editor-in-chief is Ekaterina Taklaja.[5]
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In 2018, the channel was in penultimate place among the Russian-language networks available in Estonia, above STS, with an estimated ratings share of 1%.[6]
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