Dorothy Shepard

Dorothy Shepard was a modernist designer noted for her work for Philip K. Wrigley establishing Catalina Island, California as a tourist destination and advertising Wrigley’s Chewing Gum.

Biography

Born Dorothy Van Gorder in 1906^[1] to Arthur Grant Van Gorder and Jessie Van Gorder of Berkeley, California, she showed an early aptitude for learning, art, dance, and theater. She graduated from high school as class valedictorian in less than 3 years. Then at California School of Arts and Crafts, she once again graduated in 3 years and was again class valedictorian. In 1927, just after her graduation, she was hired as an artist at Foster & Kleiser Advertising in San Francisco.^[2][3]

Dorothy and her husband Otis were hired by Philip K. Wrigley to be the creative team for all of his corporate interests.^[4] In 1936 Wrigley asked Dorothy to spearhead the development of newly acquired advertising space in Times Square in New York City. She designed a massive neon Wrigley display^[5][6] – eight stories tall and one block long^[7] – one of the largest neon installations ever built, even to this day.^[4] The sign depicted a fish blowing bubbles as part of the advertisement for Wrigley chewing gum.^[8] The next year, she won a National Advertising Council Award for the billboard.^[9] She also won a prize for her advertisement for Pabst beer.^[10]

In 1934, Shepard and her husband went to Catalina Island at the request of P.K. Wrigley. Shepard and her husband Otis designed the street signage, interior designs, tile design, textiles, murals, the staff uniforms, leaflets, pamphlets, and advertisements found throughout the island.^[11][1]

Personal life

She married Otis Shepard in 1929.^[12] While they would reunite later in life, Dorothy divorced Otis in the 1940s. They came to be together again in the early 1960s, remaining together until Otis’s death in 1969. Dorothy Shepard died in December 2000, in Belvedere, CA.^[13]

Further reading

• Hathaway, Norman; Nadel, Dan (2014-11-04). Dorothy and Otis: Designing the American Dream. Harper Collins. ISBN 978-0-06-226243-1.

References

1. "Otis Shepard's Signature on Avalon". The Catalina Islander. December 19, 2008. pp. 1, 7. Retrieved 2022-02-18.
2. Hathaway, Norman; Nadel, Dan (2014-11-04). Dorothy and Otis: Designing the American Dream. Harper Collins. ISBN 978-0-06-226243-1.
3. Strauss, Steve (1984). Moving images : the transportation poster in America. New York, N.Y.: Fullcourt Press. pp. 71–85.
4. Marks, Ben. "Double the Fun: The Husband-Wife Team Who Made Everyone Want to Chew Gum". Collectors Weekly. Retrieved 2022-02-12.
5. Dunlap, David W. (2004-06-13). "TIMES SQUARE AT 100; The Crossroads of the Crossroads". The New York Times. ISSN 0362-4331. Retrieved 2022-02-18.
6. Advertising Age The National Newspaper of Advertising 1936-03-23: Vol 7 Iss 12. Crain Communications. 1936-03-23.
7. Gudis, Catherine (2004). Buyways : billboards, automobiles, and the American landscape. New York: Routledge. p. 129. ISBN 978-0-415-93454-1.
8. Gray, Christopher (1997-03-30). "When a Big Waterfall Was a Sign of Times Square". The New York Times. ISSN 0362-4331. Retrieved 2022-02-18.
9. "Dorothy and Otis Shepard". WTTW - Art & Design in Chicago. 2018. Retrieved 29 October 2024.
10. The Photo-Lithographer. Vol. 5. Dorlund Publ Co. 1937.
11. "Art & Design In Chicago | Give the Customer What They Want | Watch Online at WTTW.com". Chicago Public Television. Retrieved 2022-02-18.
12. Northover, Jim (Winter 2014). "Eye Magazine | Feature | The first couple of American billboards". www.eyemagazine.com. Retrieved 2022-02-12.
13. Lasky, Julie (2014-12-05). "'Dorothy and Otis' and 'The Art of Things'". The New York Times. ISSN 0362-4331. Retrieved 2022-02-18.