Director (Avant album)

Director is the fourth studio album by American R&B singer Avant. It was released by Geffen Records on April 25, 2006 in the United States. The album marked Avant's first project to include a diverse roster of collaborators, breaking away from the formular on previous album which saw musician Steve "Stone" Huff contributing most material. Production on Director comes courtesy of the likes of Bryan Michael Cox, Jermaine Dupri, Ron Fair, Rodney Jerkins, Tricky Stewart, and The Underdogs.

Director
Studio album by Avant
Released	April 25, 2006
Genre	R&B
Length	57:32
Label	Geffen
Producer	Antonio Dixon Bryan Michael Cox Beau Dozier Jermaine Dupri Ron Fair Steve "Stone" Huff Def Jef Rodney Jerkins Ric Rude Silence Tricky Stewart Chris Styles The Underdogs
Avant chronology
Private Room (2003) Director (2006) Avant (2008)
Singles from Director
"You Know What" Released: 2006 "4 Minutes" Released: 2006 "Lie About Us" Released: 2006

The album received a mixed reception from critics, many of whom praised Avant's vocal performances and the album's cohesive sound but found the material too generic. Upon its release, Director debuted at number four on the US Billboard 200 with career-high opening sales of 123,000 copies. It also debuted at number one on Top R&B/Hip-Hop Albums chart, becoming Avant's first album to do so. Three singles were released in support of the album, including lead single "You Know What" and follow-up "4 Minutes" which became a top ten hit on the US Hot R&B/Hip-Hop Songs chart.

Promotion

Director was preceded by the released of its lead single "You Know What" featuring rapper Lil Wayne. Produced by Jermaine Dupri and co-written by Manuel Seal,^[1] it reached number 58 on the US Hot R&B/Hip-Hop Songs chart.^[2] "4 Minutes," a downtempo song which describes a man's desperate attempt to mend a broken relationship,^[3] was released as the album's second single.^[1] Co-written by Keri Hilson and Patrick "J. Que" Smith and produced by The Underdogs and Antonio Dixon, it peaked at number 52 on the US Billboard Hot 100,^[4] and reached number nine on the Hot R&B/Hip-Hop Songs chart, becoming his first top ten hit since 2003's "Read Your Mind."^[5]

"Lie About Us," a duet with Pussycat Dolls lead singer Nicole Scherzinger that chronicles a man's promise to his mistress and come clean about the relationship,^[6] was issued as the album's third and final single. A leftover from Scherzinger's shelved solo debut album, Her Name is Nicole,^[6] it was written by Beau Dozier and Bruce Boniface and was inspired by the time Dozier had a secret affair with English singer Joss Stone while being in a relationship.^[6] While it failed to chart in the United States, it marked Avant's charts debut in the United Kingdom where it reached number 76 on the UK Singles Chart and peaked at number nine on the UK R&B Singles chart.^[7]

Critical reception

Professional ratings

Review scores
Source	Rating
About.com	[8]
AllMusic	[9]
PopMatters	6/10[10]
Vibe	[11]

AllMusic editor Andy Kellman rated the album three and a half stars out of five. He found that "although a number of collaborators and guests are rolled in to add some edge, the material isn't much more flashy than it is on Avant's past albums. More importantly, Avant's new and somewhat surprising help looks a little desperate on paper but is hardly that on record. Those who loved Avant in the past for his slick, romantic, slow-to-midtempo songs (with the occasional dash of raunch) will find plenty to enjoy here."^[9]

Quentin B. Huff from PopMatters found that while some songs on Director "do tend to sound alike," the "diversity on this album is as much a product of technology as eclectic workmanship. These days, artists lay vocals and mix their songs on their tour buses. As always, the challenge is to stem the learning curve that accompanies new tools. Here, what holds the project together is the vision behind it, integrating the patchwork into a seamless final product. For that, Avant's effort stands alone, without comparison."^[10]

About.com critic Mark Edward Nero wrote that with Director Avant "gives his fans more of the smooth, seductive, romantic songs they've come to expect from him. Rarely do albums that use a variety of producers have a cohesive feel to them, but there's one thing that keeps Director from sounding like a mish-mash of tracks that were lumped together: Avant's strong voice." He concluded: "Although he's re-telling some old stories, Avant's sophisticated, modern-day approach to the topics is worth listening to."^[8] Gail Mitchell from Billboard felt that despite "choice nuggets" such as "first time collaborations with A-listers Rodney Jerkins and Jermaine Dupri" and "Avant's soothing tenor, the album doesn't break much ground."^[12]

Chart performance

Director debuted and peaked at number four on the US Billboard 200 in the week of May 13, 2006.^[13] With first week sales of 123,000 units, this marked Avant's biggest-selling opening week yet.^[14] The album also debuted at number one on the Top R&B/Hip-Hop Albums chat, becoming his first album to do so.^[14] By October 2008, Director had sold 434,000 units, according to Nielsen SoundScan.^[15]

Track listing

Director track listing

No.	Title	Writer(s)	Producer(s)	Length
1.	"So Many Ways"	Myron Avant Haley Campbell Steve "Stone" Huff Teraike Crawford Willie Taylor Philip BangOut Pitts	Chris Styles Silence Avant[A]	4:31
2.	"This Is Your Night"	Avant Antonio Dixon Damon Thomas Harvey Mason, Jr. Jeffrey Osborne Sam Dees	The Underdogs Dixon	3:48
3.	"You Know What" (featuring Lil Wayne)	Avant Dwayne Carter Jermaine Dupri Manuel Seal	Dupri Avant[A]	3:47
4.	"4 Minutes"	Avant Dixon Thomas Mason Keri Hilson Patrick "J. Que" Smith	The Underdogs Dixon	4:00
5.	"Stickwitu (Urban Remix)" (with The Pussycat Dolls)	Avant Franne Golde Kasia Livingston Robert Palmer	Ron Fair Tal Herzberg[A]	3:14
6.	"With You"	Avant Huff Taylor	Huff	3:35
7.	"Exclusive" (featuring Lloyd Banks)	Avant Jef Fortson Banks Huff	Def Jef Avant[A]	3:26
8.	"Right Place, Wrong Time"	Avant Huff	Stone	3:51
9.	"Grown Ass Man"	Adonis Shropshire LaShawn Daniels Ricky Lewis Rodney "Darkchild" Jerkins	Jerkins Ric Rude	4:04
10.	"Director"	Avant Bryan-Michael Cox Craig Love Kendrick Dean	Cox Love[A]	3:56
11.	"Lie About Us" (featuring Nicole Scherzinger)	Beau Dozier Bruce Boniface	Fair Dozier Herzberg[A]	4:08
12.	"Imagination"	Avant Christopher "Tricky" Stewart Julio Miranda Huff	Stewart Avant[A]	3:51
13.	"Mr. Dream"	Shropshire Makeba Riddick Jerkins	Jerkins	3:53
14.	"Now You Got Someone"	Avant Thomas Mason	The Underdogs	4:06
15.	"GPSA (Ghetto Public Service Announcement)" (featuring Jermaine Dupri)	Avant Dupri Seal	Dupri Seal[A] Avant[A]	3:18

International bonus track^[16]

No.	Title	Writer(s)	Producer(s)	Length
16.	"Maker"	Avant Huff	Stone	3:32

iTunes bonus track^[17]

No.	Title	Writer(s)	Producer(s)	Length
16.	"You Know What (Remix)" (featuring David Banner)	Avant Lavell Crump Dupri Seal	Dupri Avant[A]	3:54

Notes

• ^{^[A]} denotes co-producer

Sample credits

• "This Is Your Night" contains interpolations from the composition "Where Did We Go Wrong", written by Sam Dees and Jeffrey Osborne.

Charts

Weekly charts Weekly chart performance for Director Chart (2006) Peak position US Billboard 200[13] 4 US Top R&B/Hip-Hop Albums (Billboard)[18] 1

Year-end charts Year-end chart performance for Director Chart (2006) Position US Billboard 200[19] 170 US Top R&B/Hip-Hop Albums (Billboard)[20] 42

References

1. "UB ReVisit: Avant Talks R&B, Superstitions & Director". urbanbridgez.com. May 10, 2020. Retrieved June 22, 2023.
2. "You Know What" (Hot R&B/Hip-Hop Songs chart) Billboard, March 4, 2006.
3. Jet - Jun 12, 2006 - Page 18 Vol. 109, No. 23 " Fans have really embraced his hit single 4 Minutes, which describes a man's desperate attempt to mend a broken relationship. "Most of the time when we are arguing, we talk about things that has nothing to do with the argument, therefore we're wasting time" ... "And that's what pulled it all together in the song. I had to talk about something that had nothing to do with the record so people could see exactly how much of a fool I really am."
4. "4 Minutes" (Billboard Hot 100 chart), Billboard, June 24, 2006.
5. "4 Minutes" (Hot R&B/Hip-Hop Songs chart), Billboard, July 8, 2006.
6. Kilkelly, Daniel (July 25, 2006). "Pussycat Doll sings about Joss Stone". Digital Spy. Archived from the original on March 8, 2019. Retrieved June 22, 2023.
7. "Official R&B Singles Chart Top 40 (05-11-2006 — 11-11-2006)". Official Charts Company. Retrieved June 22, 2013.
8. Nero, Mark Edward. "CD Review Avant Director". About.com. Archived from the original on December 31, 2006. Retrieved June 22, 2023.
9. AllMusic review
10. Huff, Quentin B. (May 19, 2006). "Avant: Director". PopMatters. Retrieved June 22, 2023.
11. "Vibe". google.com. December 2005.
12. Mitchell, Gail (April 22, 2006). "Reviews: Album > Avant: Director". Billboard. Retrieved June 22, 2023.
13. "Avant Chart History (Billboard 200)". Billboard. Retrieved February 3, 2020.
14. Charley, Rogulewski (May 3, 2006). "Godsmack Beat Taking Back Sunday". Rolling Stone. Retrieved June 22, 2023.
15. Mitchell, Gail (October 9, 2008). "Avant Returns With New Label, Album". Billboard.com. Retrieved June 22, 2023.
16. "Director – International edition". iTunes.Apple (GB). Retrieved 2017-05-30.
17. "Director – iTunes edition". iTunes.Apple (US). Retrieved 2017-05-30.
18. "Avant Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved February 3, 2020.
19. "Billboard 200: Year End 2006". Billboard. Retrieved June 15, 2015.
20. "R&B/Hip-Hop Albums: Year End 2006". Billboard. Retrieved June 15, 2015.