Diamonique
Jewelry companies of the United States From Wikipedia, the free encyclopedia
Diamonique is the brand name used by television shopping network QVC for their cubic zirconia simulated colorless diamond, simulated colored diamond, and simulated colored gemstone jewelry (cubic zirconia is a common type of gemstone substitute).[1] QVC acquired the manufacturing facilities, proprietary technology and trade name rights from MSB Industries, Inc. in 1988.[2][3] Starting in April 2001, QVC began a limited distribution of Diamonique jewelry at Target retail locations.[4] In the 1990s, Diamonique jewelry made up approximately 5% of QVC's sales.[5] Sales of jewelry for QVC have naturally declined as the company has diversified their shopping programming.[6]
Designers
Celebrities and fine jewelry designers have designed collections of Diamonique Jewelry for QVC.
- Morgan Fairchild[7]
- Loni Anderson[8]
- Carol Channing[9]
- Judith Ripka[10]
- Paul Klecka[11]
- Tacori[12]
- Erica Courtney[13]
- Tova Borgnine[14]
- Michelle Mone, Baroness Mone[15]
- Scott Kay[16]
- Netali Nissim[17]
- Lisa P. Mason[18]
See also
References
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