Diadora
Italian sportswear and footwear manufacturing company From Wikipedia, the free encyclopedia
Diadora is an Italian sportswear and footwear manufacturing company based in Caerano di San Marco (Veneto), subsidiary of Geox, founded in 1948. Diadora produces football boots and athletic shoes, as well as a range of apparel that includes t-shirts, polo shirts, hoodies, jackets, leggings, shorts, and compression garments. Diadora also commercializes football balls in the US market. In 2020, Geox filed for bankruptcy in Canada.
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Sports equipment |
| Founded | 1948 |
| Founder | Marcello Danieli |
| Headquarters | , Italy |
Area served | Worldwide |
Key people |
|
| Products | Sportswear, footwear |
| Owner | Geox S.p.A. |
| Website | diadora.com |
History
Summarize
Perspective
Origins and development
Diadora was founded in 1948 by Marcello Danieli. The name of the company is a likely development of de Iadera ('from Zadar', Iadera being the ancient name of the Dalmatian town).[1][2] Danieli managed to launch his first product, mountain climbing boots.[3]
The mid-1970s also marked Diadora's entry into the football category, aided by Roberto Bettega, who provided consulting information. The company also added the tennis market, signing endorsement agreements with Björn Borg.[1]
The 1980s to 1990s
AC Milan striker Marco van Basten became the face of the company in the late 1980s, and launched his own personalized football boots, the San Siro Van Basten.[4] Juventus striker Roberto Baggio became the face of the company in the 1990s, and launched his own personalized football boots, the Matchwinner.
The 2000s
2000-19
In the early 2000s, Diadora was the official kit supplier of several Italian football clubs, including A.S. Roma, between 2003 and 2007. In 2008, Diadora SpA signed a joint venture with Win Hanverky Holdings Limited, forming a new company called "Winor International Company Limited" that operates the trademark "Diadora" in China, Hong Kong, and Macau to manufacture, design, promote, distribute, and sell products bearing the brand in those countries.[5]
In June 2009, Diadora reached an agreement with Italian shoe-making company Geox's founder and chairman Mario Moretti Polegato to buy its assets through his family's investment arm, LIR.[6]
2020-present
On September 8, 2020, Geox Canada Inc. filed for bankruptcy in Canada.[7]
Since then, Diadora has sponsored several football clubs to provide them team uniforms, such as Norwegian Eliteserien clubs Viking FK and FK Bodo/Glimt,[8] and I-League side Rangdajied United.[9]
References
External links
Wikiwand - on
Seamless Wikipedia browsing. On steroids.