Derby (cigarette)

Brazilian cigarette brand From Wikipedia, the free encyclopedia

Derby is a Brazilian brand of cigarettes, launched in 1993 and currently owned and manufactured by Souza Cruz, a subsidiary of British American Tobacco.[1]

Quick Facts Product type, Owner ...
Derby
Product typeCigarette
OwnerBritish American Tobacco
Produced bySouza Cruz
CountryBrazil
Introduced1993; 32 years ago (1993)
MarketsLatin America, Europe, Asia
Tagline"The taste that won Brazil", "100% Brazil Flavor"
Carcinogenicity: IARC group 1
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History

After the introduction of the brand, it eventually became the market leader in Brazil, especially in the segment of lower-income consumers, with the slogan "The taste that won Brazil" and "100% Brazil Flavor".[2][3] The seal was for many years one of the cheaper cigarette brands in Brazil, which made it achieve high sales and the leadership of cigarette sales in the third month after launch. In 1996, the company had sales of 6.2 billion Brazilian real, with Derby as the leader in cigarette sales with 42.4% of the total.[4]

The brand is mainly sold in Brazil, but also is or was sold in Argentina, Bolivia, Chile, Colombia, Costa Rica, Guatemala, Paraguay, Peru, Venezuela, Belgium, Germany, Romania and China.[5][6][7]

Thumb
Brazilian pack of Derby

See also

References

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