CrowdRise is a for-profit crowdfunding platform that raises charitable donations.[2][3] CrowdRise was founded by Edward Norton, Shauna Robertson, and the founders of Moosejaw, Robert and Jeffrey Wolfe.[2][4][5][6] CrowdRise was acquired in 2017 by GoFundMe.[7]
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CrowdRise's fundraising model is based upon the notion of making giving back fun,[8] which may lead to more people donating and more funds being raised.[9] The platform uses gamification and a rewards point system to engage users to participate in fundraising and donating.[10]
Its primary model is donation-based, and the campaign defaults to "keep what you raise".
Their default "Starter" pricing is to charge the non-profit a 5% platform fee from each donation, plus a payment processing fee (credit card fee) of 2.9% + $0.30 per donation.[11] Donors may choose whether to pay the fee in addition to the amount of their donation or to have the fee subtracted from their donation amount before being delivered.[12]
Kerric Harvey (20 December 2013). Encyclopedia of Social Media and Politics. SAGE Publications. pp. 14–. ISBN 978-1-4522-9026-3. Edward Norton cofounded Crowdrise, which is ... Crowdrise allows users to tap into their social networks to raise funds for their charitable causes. Celebrities such as ... Crowdrise allows users to create a microsite to raise money for a cause.
Ananda Kiamsha Madelyn Leeke (September 2013). Digital Sisterhood: A Memoir of Fierce Living Online. iUniverse. pp. 277–. ISBN 978-1-4917-0639-8. Nonprofit Organizations and Social Causes Women • Crowdrise.com is an online fundraising web site that allows individual fundraisers, nonprofit fundraising, and event fundraising (co-founded by female film producer Shauna Robertson).
Patricia Wallace (26 November 2015). The Psychology of the Internet. Cambridge University Press. pp. 161–. ISBN 978-1-107-07913-7. Actor Edward Norton promotes the site called Crowdrise.com, which takes an offbeat and often humorous approach to crowdfunding for good causes. It adds contests, social networking, and a community feel designed to appeal to younger ...
"Non-profit pricing". Crowdrise.com. Retrieved July 18, 2018. Free to get started. 5% platform fee. 2.9% + 0.30 payment processing.
- McGrath, Kristin (June 25, 2010). "Ed Norton's Crowdrise Corrals Celebs, Charity". ABC News. Retrieved August 2, 2016.
- "Edward Norton Uses Social Networking To 'Do Something' With Crowdrise". MTV News. May 13, 2010. Archived from the original on November 24, 2014. Retrieved August 2, 2016.
- Graham, Adam (February 2, 2016). "Local CrowdRise helps celebs raise $500,000 for Flint". Detroit News. Retrieved August 2, 2016.
- Muth, K.T.; Lindenmayer, M.T.S.; Kluge, J. (2014). Charity and Philanthropy For Dummies. Wiley. pp. pt252–. ISBN 978-1-119-94394-5. (subscription required)
- Kelly, J. (2016). Sweat Equity: Inside the New Economy of Mind and Body. Bloomberg Series. Wiley. p. 94. ISBN 978-1-118-91459-5. Retrieved August 2, 2016.
- Arrillaga-Andreessen, L. (2011). Giving 2.0: Transform Your Giving and Our World. Wiley. p. pt32. ISBN 978-1-118-14857-0. Retrieved August 2, 2016.