Conductor (company)

Conductor, founded in 2006, started as a marketing services company. In 2010, it launched its cloud-based software platform, which supports answer engine optimization (AEO), search engine optimization (SEO) and content marketing.^[1][2] The platform provides tools for analyzing organic search performance, competitor visibility, and on-site content, including measurement of brand presence in AI-generated search and answer systems.^[3][4][5][6]

Conductor

Company type	Private
Industry	Digital marketing
Headquarters	New York City, New York
Website	conductor.com

In 2018, it was announced that WeWork would acquire Conductor.^[7][8] However, in 2019, the company spun off from WeWork to become an independent employee-owned company, with all its employees becoming co-founders.^[9][10][11]

Insight Stream

In 2016, Conductor introduced Insight Stream, a solution that combines data from multiple marketing technologies, including Deepcrawl, Dragon Metrics, and Google Search Console, into a single stream.^[12]

The Conductor Foundation

The Conductor Foundation, the philanthropic branch of Conductor, aims to provide annual grants to mission-based organizations that include access to the company's technology and support with digital marketing.^[13][14]

History

Conductor was established by Jeremy hurDuboys and Seth Besmertnik in New York City in 2006.^[15][16]

In 2012, the company was 38th on the Inc. 500 list of US companies, and received $20 million in financing.^[15][17]

In 2014, the company opened an office in San Francisco. In February 2015, Conductor received a $27 million Series D round of funding, with Seth Besmertnik as CEO.

In March 2018, it was announced that WeWork was acquiring Conductor.^[7][8] On December 12, 2019, it was announced that Conductor would become an independent employee-owned company after spinning off from WeWork.^{[9][10][18][19]}

On February 16, 2022, Conductor acquired ContentKing, a real-time SEO monitoring platform, after securing $150 million in funding.^[20]

On February 7, 2023, Conductor acquired Search Metrics for undisclosed terms.^[21]