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Clipper Magazine is a local, regional and national direct-mail advertising company, with 413 local editions and specialty publications in 22 states each mailing 6 to 12 times annually to more than 21 million homes.[1] In addition to the Clipper Magazine brand, it publishes under the brands Local Flavor, Mint Magazine, Reach, Great Deals Magazine, Get1Free and Market Magazine as well as various specialty publications.
| Company type | Subsidiary |
|---|---|
| Industry | Direct Mail, Internet Advertising, and Marketing |
| Founded | 1983 |
| Headquarters | Lancaster County, Pennsylvania United States |
Key people | Steve Zuckerman, Ian Ruzow, Bob Zuckerman |
| Products | Coupon and Deal magazines |
| Owner | AmatoMartin |
Number of employees | 600 |
| Website | Clipper Magazine Local Flavor |
The company started in 1983 as a student business at Franklin & Marshall College, in Lancaster, Pennsylvania, by Steve Zuckerman, Ian Ruzow and Bob Zuckerman. Clipper Magazine was acquired in November 2015.[2]
In 2004, Clipper Magazine purchased the naming rights of Clipper Magazine Stadium, home of the Lancaster Barnstormers of the Atlantic League of Professional Baseball, for $2.5 million over ten years. The baseball park is located at 650 North Prince Street in the Northwest Corridor neighborhood of Lancaster, Pennsylvania.[3] This agreement was extended in 2013 through the 2019 season.[4][5]
In November 2015, Clipper Magazine was purchased for an undisclosed amount by Valassis Communications, a Michigan-based direct-mail company. Valassis acquired Clipper Magazine in an effort to accelerate its expansion into local business markets.[6] [7]
In April 2022, Clipper Magazine was acquired by AmatoMartin, a privately held investment company focused on investing in exceptional teams operating in the media, marketing services & digital transformation sectors.
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