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Christmas in the Park is the title given to annual free music concerts held in cities across New Zealand during the Christmas season. The two largest Christmas in the Park events, held in Auckland and Christchurch since December 10, 1994, are sponsored by Coca-Cola. They draw up to 250,000[1] and 100,000[2] spectators, respectively. Coca-Cola refers to its Auckland Christmas in the Park production as the largest free annual event in New Zealand.[3] A combined total of six million New Zealanders have attended the Auckland and Christchurch events since their founding.[4] Activities include music, fireworks displays, and the lighting of Christmas trees. Each concert draws an estimated $100,000 for charity annually.[2]
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