Chocapic

Chocapic, known as Koko Krunch in Asia and most of the Middle East, is a chocolate-flavored whole-grain breakfast cereal^[1] distributed by Nestlé in most of Europe, Asia, the Middle East, and Latin America.^[2] The cereal was introduced in 1984.^[3] It has been available to consumers in Portugal since 1986.^[4]

Chocapic

Product type	Breakfast cereal
Owner	Nestlé
Produced by	Cereal Partners Worldwide
Country	Switzerland
Introduced	1984
Website	nestle.com/chocapic

Overview

The cereal consists of cocoa flavored wheat flakes.^[2] Chocapic is available in 30 grams, and 375 grams packages. The cereal's mascot is Pico (Koko the Koala in Asia), a dog that loves chocolate, and is always referring to the fact that Chocapic has a strong chocolate flavour. In later advertisements he is seen with a child preventing several thieves from stealing the cereal and explaining the origin of Chocapic (the most usual explanation being that a balloon filled with chocolate burst and landed in a field, creating the choco petals). A new product related to this cereal, Chocapic Duo, has been recently^[when?] created, which features the usual chocolate petals, as well as white chocolate flavored petals.^{[citation needed]}

Similar products

Similar in flavor and texture to Chocos by Kellogg's. Somewhat similar to other chocolate-flavored cereals like Cocoa Krispies (also known as Coco Pops or Choco Krispies outside North America) and Cocoa Puffs (Nesquik outside North America).