Chicas Polar

The name Chicas Polar (lit. 'Polar Girls') refers to the models who have worked as image in the advertising campaign^[1] to promote Polar Pilsen beer in Venezuela.

From left to right (only women):
Ly Jonaitis, María De Luz Da Silva, Hannelly Quintero, Grabiela Concepción, Ligia Hernández and Andrea Matties. Campaign 2014.

The Empresas Polar campaign was launched for the first time in 2001 and has since then been renewed every year.^[2] The billboards alongside the highways in Caracas and other places in the country are very popular,^[3] as well as the calendars with pictures shot in landscapes as Choroni Beach or rivers from la Gran Sabana.

The media impact of the Polar Girls has been such that in Latin America and Europe they have been compared to Victoria's Secret Angels. Since the 2006 campaign, new models were called Chicas Pilsen ("Pilsen Girls").^[4]

Chicas Polar by Campaign

The following table shows the models who have been part of the campaigns, alphabetically organized by year and last name. The years where they have been part of the campaign are marked in gray.

Models	Campaign
	2000s									2010s										2020s
	01	02	03	04	05	06	07	08	09	10	11	12	13	14	15	16	17	18	19	20	21	22
Norkys Batista
Gaby Espino
Claudia Moreno
Patricia Rangel
Annarella Bono
Daniela Kosán
Deisy Arvelo
Norelys Rodríguez
Daniella Mateu
Mirela Mendoza
Ligia Petit
Aura Ávila
Marjorie de Sousa
Zoraya Villareal
Patricia Fuenmayor
Dayra Lambis
Elizabeth Herrera
María Fernanda León
Andrea Matthies
Marlene de Andrade
Ly Jonaitis
Anyela Quiñonez
Jessica Barboza
Vanessa Goncalves
Marjorie Magri
Grabiela Concepción
María de Luz Da Silva
Ligia Hernández
Yuvanna Montalvo
Hannely Quintero
Gabriella Ferrari
Ivanna Vale
Anmarie Camacho
Georgina Mazzeo
Karen Soto
Elizabeth Coello
Diana Croace
Anyela Galante
Carla Field
Marie Claire Harp
Adriana Marval
Esthefany Kolman
Fabianny Zambrano
Claudia Bessegio
Aigil Gómez
Alessandra Sánchez
Kemberling Rivas

References

1. https://www.soloenvenezuela.net/farandula/chicas-polar-antes-y-despues/ Yesterday and today of the models who have been a "Polar Girl" (In Spanish).
2. https://empresaspolar.com/sala-de-prensa Polar Pilsen Aged 70 Years (2011, In Spanish)
3. Haciendo Espuma Archived 2011-07-10 at the Wayback Machine (Article in Estampas Magazine, from the newspaper "El Universal", June 8, 2003. In Spanish)
4. https://empresaspolar.com/sala-de-prensa/polar-pilsen-anuncia-las-6-integrantes-del-team-chicas-polar-2023 Empresas Polar Corporate Web Site (In Spanish)

External links

• Official site of the Polar Pilsen Beer and the Chicas Pilsen