Cheap Cheap Cheap

Cheap Cheap Cheap is a British television game show produced by Hat Trick Productions for Channel 4, presented and created by Noel Edmonds. Billed as "a game show that thinks it's a sitcom", the show takes place in a fictional general store and centres on a game show, hosted by the store owner (Edmonds).^[1][2] He is joined by the shop's eccentric staff, played by actors who appear throughout the game.^[3]

Cheap Cheap Cheap
Genre	Game show
Created by	Noel Edmonds
Directed by	Steve Smith
Presented by	Noel Edmonds
Starring	Gabby Best Emily Lloyd-Saini Alex Lowe Kiell Smith-Bynoe
Composers	Dan McGrath Josh Phillips
Country of origin	United Kingdom
Original language	English
No. of series	1
No. of episodes	30
Production
Executive producers	Jimmy Mulville Helen Williams Richard Wilson
Producers	Neil Gallery Monica Long
Production location	The Bottle Yard Studios
Cinematography	Andy Robertson
Editors	Cas Casey Duncan Armstrong
Camera setup	Multiple-camera setup
Running time	45 minutes
Production company	Hat Trick Productions
Original release
Network	Channel 4
Release	14 August (2017-08-14) – 22 September 2017 (2017-09-22)

Edmonds conceived the idea and showed it to the Hat Trick Productions managing director Jimmy Mulville. The pair agreed to develop the premise and filmed the show's pilot episode after the production company constructed a studio inside a recreation area in Somerset. The television channel Channel 4 viewed the pilot and ordered a series of thirty episodes to be filmed.^[4]

Pairs of contestants are invited up to win an increasing amount of money by correctly picking the cheapest of three similar items, taken from the shop's stock. If they fail to guess the cheapest item they are eliminated from the game and lose all their money.^[5] The maximum amount of winnable money was £25,000.^[6]