Cellucor
American sports nutrition and supplement company From Wikipedia, the free encyclopedia
Cellucor is an American sports nutrition brand, specializing in dietary supplements, bodybuilding supplements, and energy drinks.
 | This article contains promotional content. (January 2018) |
 | |
| Introduced | 2002 |
|---|---|
| Markets | United States, Canada, Latin America, Australia, United Kingdom, Germany, Italy, France, Spain, Netherlands, China, Japan |
| Website | cellucor |
Cellucor's parent company is Nutrabolt, an independently owned private sports nutrition company headquartered in Austin, Texas.
History
Summarize
Perspective
In 2009, Cellucor launched in GNC.[1] In 2011, Cellucor launched its first C4 pre-workout, C4 Extreme, with "Chrome Series" premium packaging.[2]
In 2012, Cellucor announced the release of several new supplements, including a thermogenic weight loss supplement, CLK. The brand also unveiled its COR-Performance Series, which includes ingredients like branched-chain amino acids, creatine, and protein.[3]
In 2013, Cellucor had several product launches, including the re-launch of its mass building supplement M5 Extreme, called M5 Reloaded;[4] the anabolic supplement P6 Black, a re-formulation;[5] and Alpha Amino, designed to fight muscle breakdown during recovery.[6]
In late 2014, Cellucor launched the fourth-generation "G4 Series" with updated formulas of pre-workouts, amino acids, nitric oxide boosters, ready-to-drink beverages, testosterone boosters, and weight loss supplements. The product list included C4 Original, Alpha Amino, NO3, P6, and SuperHD.[7] The brand also launched C4 Mass, C4 Ripped, C4 50x, and C4 RTD.[8]
In subsequent years, the C4 line expanded into Costco, Target, and Walmart, with NSF certified products.
In 2016, Cellucor launched C4 Ultimate, part of a lineup called the C4 iD Series.[9] The company launched its first carbonated pre-workout energy drink in 2018, called C4 On The Go Carbonated.[10]
In 2021, Cellucor partnered with Mars Incorporated to bring flavors based on Starburst and Skittles to the C4 line.[11][12]
In March 2022, C4 became the official energy drink of SXSW.[13]
In April 2024, C4 became the first official energy drink partner of WWE in a multi-year partnership.[14]
Awards
- 2010 – "Best New Brand" by Bodybuilding.com[15]
- 2011 – "Vendor of the Year" by GNC,[16] repeated in 2013, 2014, and 2015
- 2012 – "Outstanding Partnership" and "Best Product Innovation" (SuperHD) by GNC[17]
- 2012 – "Fat Loss Supplement of the Year" (SuperHD) by Bodybuilding.com[18]
- 2013 – "Vendor of the Year" and "Best Product Innovation" (P6 Black) by GNC[19]
- 2013 – "Best New Product of the Year" (COR-Performance Whey), "Pre Workout of the Year" (C4 Extreme), "Fat Loss Supplement of the Year" (SuperHD) by Bodybuilding.com[20]
- 2014 – "Pre Workout of the Year" (C4 Extreme) by Bodybuilding.com
- 2015 – "New Product of the Year" (C4 Ripped) by Bodybuilding.com[21]
References
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