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Property developer in the Philippines From Wikipedia, the free encyclopedia
Camella Inc. also known as simply Camella, is a house and lot and condominium developer in the Philippines.[1] It is the flagship subsidiary of Vista Land, which is part of the Villar Group of Companies associated with Manny Villar.[2][3]
 | |
The first Camella Homes project of Manny Villar in Las Piñas | |
| Company type | Subsidiary |
|---|---|
| Industry | Real estate |
| Founded | August 1977 |
| Founder | Manuel B. Villar Jr |
| Headquarters | Worldwide Corporate Center, , |
Key people | Manuel B. Villar Jr. (Chairman) Manuel "Paolo" A. Villar III (Vice Chairman, President and CEO) Cynthia Javarez (COO) |
| Brands |
|
| Parent | Vista Land |
| Website | www |
Camella was founded by Manuel B. Villar, Jr. in August 1977. Villar took out a seven-year loan from a rural bank offering low interest rates then kick-started building and selling at his first project, Camella Homes Phase 1 and 2 in Las Piñas, with 160 units initially.[4][5] The company became the pioneer for developing house and lot packages in the country when the usual practice at that time was to sell lots for future homeowners to build on. This initiated the mass housing projects through economies of scale, utilizing the cost advantages of developing a large-scale project to bring down housing prices. Camella has since become the country's largest home building company.[6][7]
Camella has been recognized by Reader's Digest as Asia's Trusted Brand in property development from 2012 to 2017.[8][9][10][11][12][13]
In 2016, Camella's Camella Palawan resort was named as Best Housing Development by the Philippines Property Awards.[14]
In March 2021, the homeowner associations of the Camella Cerritos Heights and Lessandra Heights residential subdivision developments in Bacoor, Cavite protested the prohibition of Internet service providers competing against sister company Planet Cable (now Streamtech) from operating in their neighborhoods.[15]
In a letter to the National Telecommunications Commission, Cerritos Heights Homeowners Association Inc. (CHHAI) president Toteng Tanglao wrote about the unavailability of ISPs aside from Planet Cable due to right of way issues and lack of permits given to build broadband lines inside Cerritos Heights Phases 1 and 2, Cerritos Terraces and Cerritos Hills Phases 1, 2 and 3.[16] This was forwarded to the Philippine Competition Commission. Camella did not respond to their initial request, as well as to the same from Lani Mercado, the Mayor of Bacoor.[15]
Furthermore, a team of armed security guards blocked personnel of Globe Telecom, a subsidiary of conglomerate Ayala Corporation, from installing Internet access cables the May of the same year.[17][18]
Camella responded to the petition by releasing a set of policies clarifying and formalizing the process for accepting entry of other providers. PLDT had since then sent the CHHAI initial plans to service their area.[19][20]
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