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WildBrain CPLG (formerly Copyright Promotions Licensing Group, also known as CPLG) is a brand licensing agency founded in 1974.[1] Headquartered in London, CPLG also operates offices in Paris, Barcelona, Milan, Amsterdam, Lisbon and Munich and has recently expanded its global reach by opening new offices in Toronto[2] and Japan.
 Logo used since 2020 | |
| Formerly | Copyright Promotions Licensing Group (1974–2020) |
|---|---|
| Company type | Subsidiary |
| CPLG | |
| Founded | March 4, 1974 |
| Headquarters | , England |
| Services | Brand licensing |
| Parent | DIC Entertainment (2006–2008) Cookie Jar Group (2008–2012) WildBrain (2012–present) |
| Website | cplg |
 | |
| 1968 | FilmFair London is founded |
|---|---|
| 1971 | DIC Audiovisuel is founded |
| 1972 | Strawberry Shortcake brand is first developed |
| 1974 | CPLG is founded |
| 1976 | CINAR and Colossal Pictures are founded |
| 1982 | DIC Enterprises is founded |
| 1984 | Ragdoll Productions is founded |
| 1987 | DIC Audiovisuel closes |
| 1988 | Studio B Productions is founded |
| 1992 | Epitome Pictures is founded |
| 1993 | DIC Enterprises becomes DIC Entertainment |
| 1994 | Wild Brain is founded‚ and Red Rover Studios is founded, DIC Entertainment brands as The Incredible World of DIC |
| 1995 | Platinum Disc Corporation is founded |
| 1996 | CINAR buys FilmFair's library |
| 1997 | Decode Entertainment is founded |
| 1999 | Wild Brain acquires Colossal Pictures' employee base |
| 2002 | Nerd Corps Entertainment is founded |
| 2004 | Halifax Film Company is founded, CINAR rebrands as Cookie Jar Group |
| 2005 | Platinum Disc Corporation merge as Echo Bridge Home Entertainment |
| 2006 | Decode and Halifax Film merge as DHX Media, DIC acquires CPLG, and Ragdoll Worldwide is formed with BBC Worldwide |
| 2007 | DHX Media buys Studio B Productions and Wild Brain becomes Wildbrain Entertainment |
| 2008 | Cookie Jar Group absorbs DIC and House of Cool absorbs Red Rover Studios |
| 2010 | DHX Media buys Wildbrain Entertainment‚ and Peanuts Worldwide is founded |
| 2011 | Decode Entertainment and Red Rover Studios closes |
| 2012 | DHX Media buys Cookie Jar Group |
| 2013 | DHX Media acquires Ragdoll Worldwide’s back catalogue |
| 2014 | DHX Media buys Epitome Pictures, Nerd Corps, and Echo Bridge Home Entertainment's family content library, as well as Family, the Canadian English-language version of Disney Junior, the Canadian French-language version of Disney Junior, and the Canadian version of Disney XD; Cookie Jar Group is absorbed |
| 2016 | The WildBrain multi-channel network launches and Studio B and Nerd Corps merge as DHX Studios |
| 2017 | Wildbrain Entertainment closes; DHX Media buys Peanuts Worldwide and Strawberry Shortcake |
| 2018 | Halifax Film becomes Island of Misfits |
| 2019 | DHX Media rebrands as WildBrain, Epitome Pictures closes, and the WildBrain MCN becomes WildBrain Spark |
| 2020 | CPLG becomes WildBrain CPLG |
| 2021 | Echo Bridge folds into SP Distribution |
| 2023 | WildBrain acquires House of Cool |
| 2024 | WildBrain Spark merged into its parent company as WildBrain London |
Private licensing company (1974–2006)
CPLG once represented licensors across three divisions: entertainment, sport, and design. Entertainment brands included Elvis,[3] Spider-Man, Peanuts, World Wide Wrestling, Bob the Builder, Sesame Street, LazyTown, Star Trek, Felix the Cat, and Where's Waldo. England Rugby, England football, England Cricket as well as St Andrews Links and World Rally Championship are licensed under CPLG's Sport division. Design brands include Skelanimlas, Valerie Tabor Smith, Janneike Brinkman and Whatever It Takes.
DIC and Cookie Jar Group Subsidiary (2006–2012)
In 2006, CPLG was acquired by DIC Entertainment, which in turn, merged with Cookie Jar Group in 2008.[4] The merger between Cookie Jar Group and DIC Entertainment was finalized when Cookie Jar Group paid US $31.5 million to cover outstanding equity with DIC. The total value of the deal was $87.6 million.[5]
DHX Media/WildBrain Subsidiary (2012–present)
In October 2012, CPLG's parent company, Cookie Jar Group, was acquired by fellow Canadian media company DHX Media (today WildBrain), with ownership of CPLG shifting to that company.
In 2020, after the rebranding of DHX to WildBrain, CPLG was renamed WildBrain CPLG.
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