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Hungarian supermarket chain From Wikipedia, the free encyclopedia
CBA is a Hungarian supermarket chain with almost 5,200 stores. It operates in Bulgaria, Lithuania, Czech Republic, Croatia, Hungary, Poland, Romania, Serbia and Slovakia.[1]
 | This article needs additional citations for verification. (October 2019) |
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| Company type | |
|---|---|
| Founded | 1992 |
| Headquarters | |
Key people |
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| Products | |
Number of employees | 30,000 |
| Website | cba |
There were 134 stores in Hungary in February 2018.
Most CBA stores have grill bars, bakeries, butcher's and wine shops. A discount store is also available (CBA Cent) and a hypermarket (Príma).
In 1992, CBA was formed of 17 grocery stores from 10 private owners in Hungary. Stores elsewhere in the country were only opened years later. In 1998, 80% of CBA stores were outside Budapest. Because of difficulties with delivering, CBA opened regional headquarters. In 2005, CBA opened its first logistic center in Alsónémedi. From that year, CBA became a franchise system.[2]
During 2017, CBA released a commercial in Hungary featuring Kasszás Erzsi (Cashier Erzsi) (played by Andrea Balázs), a woman who works as a cashier. In the commercial, Erzsi sang about working in CBA. She appeared in every commercial until 2018 and became so famous that CBA made a tour with her around the country. Fans could meet Erzsi in selected CBA stores. In 2018, Erzsi was replaced by Icuka, a shop manager (Szilvia Bach) who sings in rap.
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