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Bubble Tape is a type of Hubba Bubba bubble gum produced by Wm. Wrigley Jr. Company, and introduced in 1988.[1][2] It experienced its greatest popularity in the early 1990s, due to its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum - for you, not them"—"them" referring to parents or just adults in general).[3] At the peak of its popularity, over 1 million containers for Bubble Tape were being manufactured a week.[4]
Bubble Tape comes in a small, round, plastic container similar in size to a hockey puck. This contains six feet (1.8 m) of gum wrapped in a spiral. The container functions much like a tape dispenser, although the top half can be removed or broken off.
Most flavors are those available from the regular Hubba Bubba chewing gum line:
- Awesome Original
- Sour Green Apple
- Sour Watermelon
- Sour Blue Raspberry
- Cotton Candy
- Strapping Strawberry
- Juicy Fruit
- Gushing Grape
- Snappy Strawberry
- Triple Treat (also titled 'Triple Mix') – A mix of strawberry, blueberry, and watermelon
- Sugar Free Very Berry – A dentist-recommended version of Bubble Tape, a mix of grape and blue raspberry
- Candy Cane – A seasonal flavor
- Tangy Tropical
- Cola Party
- Groovy Watermelon
Also available in
- Mega Roll – 10 feet (3.0 m) of Bubble Tape gum
- King Size – 9 feet (2.7 m) of Bubble Tape gum
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