Black Magic (chocolates)

British brand of chocolate From Wikipedia, the free encyclopedia

Black Magic (chocolates)

Black Magic is a British brand of boxed chocolates originally created by Rowntree's in 1933. The brand is now owned by Nestlé.[1] Sold as an affordable version of an (at that time) otherwise very expensive luxury product, they were marketed as a courtship gift.[2] In the 1970s, the brand was advertised using the slogan "Who knows the secret of the Black Magic box?"[1]

Quick Facts Product type, Owner ...
Black Magic
Product typeChocolate
OwnerNestlé
CountryUK
Introduced1933; 92 years ago (1933)
Previous ownersRowntree's
Websitenestle.co.uk/blackmagic
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Christopher Gunning wrote the music for the iconic series of advertisements that ran on British television from 1971 well into the 1980s.[3]

Current selection

  • Almond Crunch
  • Raspberry Heaven
  • Dreamy Fudge
  • Hazelnut Swirl
  • Orange Sensation
  • Caramel Heart
  • Coffee Crescent
  • Pure Black Magic
  • Midnight Truffle

See also

References

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