Benefit Cosmetics

Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California. It is a subsidiary of LVMH Moët Hennessy Louis Vuitton.

Benefit Cosmetics LLC

Company type	Subsidiary
Industry	Cosmetics
Founded	1976; 49 years ago (1976)
Founder	Jean and Jane Ford
Headquarters	San Francisco, California , United States
Area served	Worldwide[1]
Parent	LVMH
Website	benefitcosmetics.com

History

Benefit stand in Debenhams department store in Sutton, London

Benefit was founded by the twin sisters Jean and Jane Ford.^[2] Born in Indiana, they attended Indiana University before moving to San Francisco.^[3] In 1976, the twins opened a beauty boutique named "The Face Place" in San Francisco's Mission District. The Face Place later moved to Kearny Street in downtown San Francisco in the 1980s.^[4]

In 1989, the Face Place product catalog was developed. The Fords then focused on department store distribution and renamed the company Benefit Cosmetics in 1990.^[5] In 1991, Benefit opened its first U.S. department store in Henri Bendel, located in New York City. In 1997, Benefit went international with its expansion into Harrods in London. Soon after,^[when?] the Benefit Cosmetics product website was launched. The new generation of sisters officially joined Benefit in 2008 and have since become our Global Beauty Authorities. ^{[citation needed]}

LVMH acquired Benefit Cosmetics on September 14, 1999.^[6] In 2001, Benefit launched its first bath and boudoir line, Bathina. Benefit opened its first "Brow Bar" (a boutique specializing in brow shaping) in 2003, at Macy's Union Square, San Francisco.^[7][8]

Boots chemist London

Notable events

On April 21, 2012, Benefit Cosmetics won a Guinness World Record for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 treatments. This record was broken again on May 20, 2017, by a team in Melbourne, completed 435 waxes.^[9]

In 2022, Marks and Spencer announced their partnership with Benefit Cosmetics which would feature more than 200 products. Benefit Cosmetics products would be available online at M&S.com and in-store at 5 locations in Camberley, Cheshire Oaks, Handforth Dean, Hedge End, and Lisburn.^[10][11]

In 2023, Yasmin Benoit was also the first asexual person to be in a Benefit Cosmetics Campaign, alongside intersex activist Anick Soni.^[12]