Avantages

Avantages is a monthly women's magazine published in Paris, France. It is one of the most read women's magazines in the country^[1] and is the French edition of the British magazine Essentials.^[2][3]

Avantages

Editor-in-chief	Isabelle Bourgeois
Categories	Women's magazine
Frequency	Monthly
Publisher	Avantages SA
Founded	1988; 36 years ago (1988)
Company	Marie Claire Group
Country	France
Based in	Paris
Language	French
Website	Avantages
ISSN	0992-9967

History and profile

Avantages was established in 1988.^[4] The owner of the magazine is Marie Claire Group^[5][6] and its publisher is Avantages SA.^[7] The magazine has its headquarters in Paris and is published on a monthly basis.^[7][8] Its target audience includes working-class women.^[9]

As of 2015 Isabelle Bourgeois was the editor-in-chief of Avantages.^[6] She was appointed to the post in March 2007.^[10]

The website of Avantages was launched in 2009 and provides the readers with an opportunity to do shopping online, being the first in this regard in France.^[1][6]

Circulation

The circulation of Avantages was 512,000 copies in 2005.^[11] The magazine sold 465,000 copies in the period of 2007-2008.^[12] It had a circulation of 438,565 copies in 2010.^[13] Its circulation was 457,028 copies in 2013.^[4] In November 2014 the number of its readers was 1,829,000.^[1] The magazine had a circulation of 430,299 copies in 2014.^[14]

References

1. "PowaTag a conclu un partenariat avec Avantages, premier mensuel féminin en France". Marketing News (in French). 25 November 2014. Retrieved 21 March 2015.
2. Janice Winship (2004). "The impossibility of Best: Enterprise meets domesticity in the practical women's magazines of the 1980s". In Dominic Strinati; Stephen Wagg (eds.). Come on Down?: Popular Media Culture in Post-War Britain. London; New York: Routledge. p. 111. ISBN 978-1-134-92368-7.
3. Anna Gough-Yates (2003). Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain. London; New York: Routledge. p. 49. ISBN 978-1-134-60624-5.
4. "Avantages, a magazine for positive living". Group Marie Claire. Archived from the original on 2 April 2015. Retrieved 21 March 2015.
5. "Marie Claire Group puts titles on PressReader". InPublishing. 19 May 2014. Retrieved 21 March 2015.
6. "The first consumer website for women". Group Marie Claire. Archived from the original on 2 April 2015. Retrieved 21 March 2015.
7. "Avantages". Publicitas. Archived from the original on 2 April 2015. Retrieved 21 March 2015.
8. Coline Klapisch (1997). "The media and logic of concrete action in the "housekeeping" press". In Winfried Nöth (ed.). Semiotics of the Media: State of the Art, Projects, and Perspectives. Walter de Gruyter. p. 817. ISBN 978-3-11-015537-2.
9. Agnes Rocamora (2009). Fashioning the City: Paris, Fashion and the Media. London: I.B.Tauris. p. 61. ISBN 978-0-85773-113-5.
10. "Isabelle Bourgeois, nouvelle rédactrice en chef du magazine Avantages". Fashion Mag (in French). 14 March 2007. Retrieved 21 March 2015.
11. "European Publishing Monitor. France" (PDF). Turku School of Economics (Media Group). March 2007. Archived from the original (PDF) on 27 April 2015. Retrieved 20 April 2015.
12. Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). ZenithOptimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 8 April 2015.
13. "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 21 June 2012. Retrieved 4 April 2015.
14. "Presse Magazine". OJD. Archived from the original on 19 March 2015. Retrieved 21 March 2015.

External links

• Official website