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Atoms is a privately held footwear brand, based in Brooklyn, New York, that designs, develops and sells footwear.[1] Atoms offers quarter size shoes and allows customers to buy pairs of shoes in two different sizes.[2]
| Company type | Private |
|---|---|
| Industry | Footwear |
| Founded | 2019 |
| Founders |
|
| Headquarters | Brooklyn Navy Yard, New York |
| Website | atoms |
 | This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's terms of use. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. (June 2024) |
Atoms was founded by husband and wife Waqas Ali and Sidra Qasim in San Francisco.[3] In 2012, they started their first footwear company as students at Forman Christian College University, Lahore[4] named 'Markhor' (originally Hometown) in Pakistan, while working with craftsmen in their hometown of Basirpur in Okara, Pakistan.[5] In 2015, the couple moved to Mountain View as part of Y Combinator's accelerator program.[6] They were inspired by the challenges that most people still wear shoes that do not fit properly.[7] The founders wanted to design a shoe that people would use every day. Atoms started selling via invite-only access on its website and built a waitlist of over 40,000 people before publicly launching on June 3, 2019.[8]
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