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Apple Bottoms
Fashion brand for women From Wikipedia, the free encyclopedia
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AppleBottoms is a fashion brand for women launched in 2003 by rap artist Nelly, Yomi Martin, Nick Loftis, and Ian Kelly. The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories.[1]
The brand was launched with a model search televised on VH1.[2] It quickly became popular in the hip hop community, and is referenced in various rap songs, including Twista's "Overnight Celebrity", MC Jin's "36-24-36", DaCav5's "Tetris", Flo Rida's "Low", and Eminem's "Shake That". In 2006, it was the sixth most searched for denim brand on Google.[3]
The brand's last ad campaign was in 2010, and featured Nelly.[4] On March 7, 2020, Nelly hinted at a comeback by the brand via Instagram.[5] The relaunch was set for November 2024.[6]
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