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From Wikipedia, the free encyclopedia
AppFlood is a programmatic mobile advertising platform created by PapayaMobile.[1] It was launched in 2012, and in 2014 became the first mobile real-time bidding platform to be engineered and made available in China.[2]
Founded | 2012 |
---|---|
Headquarters | Beijing |
Website | appflood.com |
AppFlood was launched in July 2012 by PapayaMobile, a mobile technology company previously known for its social gaming network.[3] The business is headquartered in Beijing and has offices in San Francisco and London.[4]
By AppFlood's one-year anniversary, it had attracted 4,500 Android users and was delivering 1.3 billion impressions.[5] In April 2014, AppFlood launched a real-time bidding platform, the first to be engineered and made available in China.[6]
The company had a stated goal being the leading company bridging China and western countries.[7] By August 2014 AppFlood had sent ads to 400 million mobile devices globally.[8]
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