Angels Den

Angels Den is a platform which seeks to connect businesses with angel investors. It was founded in 2007.^[1]

Angels Den

Company type	FinTech, Technology
Industry	Angel investing, Private equity
Founded	2007
Headquarters	London, United Kingdom
Area served	Worldwide
Products	Matchmaking Platform, Product-Led Dashboard
Website	www.angelsden.com

Angels Den - now Angels Den Funding - offers an online investing platform, which allows investors to invest in pre-vetted SMEs.^{[2][failed verification]}

Angels Den is headquartered in England.^[3]

History

The process of matching business owners and investors was initially done online, but in July 2008 Angels Den introduced the concept of "SpeedFunding" where entrepreneurs pitch to investors on a one-to-one basis.^{[4][failed verification]}

In July 2013 the runner-up of the BBC television series The Apprentice, Luisa Zissman, found 16 investors to fund her new business through Angels Den.^[5]

In October 2013, Angels Den launched an online platform and a rebranded website.^[6]

As of 2020, Angels Den Funding was led by CEO Abhilasha Dafria.^{[citation needed]}

Model

Angels Den is an online investment platform^{[7][failed verification]} promoting investment in pre-vetted SMEs (Small and Medium Enterprises - see SME finance.) Investors often play an active role in the business, providing the initial funding, expertise and contacts to drive growth.^{[citation needed]} Once an anchor investor is on board, Angels Den opens funding to other investors.^{[citation needed]}

Angels Den provides various offline pitch events such as "SpeedFunding" events,^[8] where entrepreneurs present short elevator pitches to a number of investors on a one-to-one basis.^[9][10][11] Angels Den also runs "Angel Club" events for pre-screened businesses, as well as private viewings. In addition to this, Angels Den offers free, informative masterclasses to improve knowledge in all areas of investing.^{[citation needed]}

EIS and SEIS

The Enterprise Investment Scheme was launched in 1994.^[12] It covers five separate forms of tax relief: 30% Income tax relief, Capital Gains Tax Deferral Relief, CGT Freedom, Loss Relief, Inheritance Tax Relief. Most businesses presented to angels via Angels Den and especially via the Tech Club are EIS or SEIS eligible.^{[13][failed verification]}

Activities

Equity pitches on Angels Den offer investors the opportunity to purchase shares in the company.^{[citation needed]} Companies that have raised funding through this method have included:^{[citation needed]}

Business	Amount Raised	Equity Amount	Date
WhiskyInvestDirect	£1,076,472	20%	May 2015[7][failed verification]
Stylect	£100,000	5%	Feb 2015[14]
NY Slice	£300,000	25%	Dec 2014[15]
Antaco	£213,840	10%	Aug 2014[16]
Beer 52	£100,000	10%	Jan 2014[17]

See also

• Equity crowdfunding
• Private equity
• Venture capital