Anastasia Soare
Romanian-American business executive (born 1957) From Wikipedia, the free encyclopedia
Anastasia Soare (née Bălămaci; born 28 December 1957)[1] is a Romanian-American businesswoman, and the CEO and founder of Anastasia Beverly Hills, known as the "Eyebrow Queen".[2][3]
Anastasia Soare | |
|---|---|
Soare in 2018 | |
| Born | Anastasia Bălămaci 28 December 1957[1] Constanța, Romania |
| Nationality | Romanian American |
| Occupation | Businesswoman |
| Known for | CEO and founder, Anastasia Beverly Hills |
| Spouse |
Victor Soare
(m. 1978; div. 1994) |
| Children | Claudia Soare aka Norvina |
Early life
Soare was born in Constanța, Romania.[4][2][5] the daughter of tailors Dumitru Bălămaci (who died when she was 12) and Victoria Babu.[6] She studied art history and architecture in Romania.[5][7][8]
Career
Soare spoke very little English in 1989 when she moved to Los Angeles, where she worked as an aesthetician at a beauty salon and soon realized that eyebrows were an under-explored area. "I developed a technique for how to shape eyebrows according to people's bone structure and natural eyebrow shape".[2][9] As her manager did not think there was enough of a market, she rented a room in a Beverly Hills salon, providing facials, body waxing, and eyebrow sculpting.[2] By 1997, she was running her own salon on Beverly Hills' Bedford Drive.[2] As a beautician, she has stated that her first two clients for an eyebrow treatment were Cindy Crawford and Naomi Campbell.[7] Other clients have included Faye Dunaway and Jennifer Lopez.[2]
She is the CEO and founder of Anastasia Beverly Hills beauty brand, available in almost 2,000 stores internationally.[2] In 2018, the company received an investment from private equity firm TPG.[10] In 2023, Forbes estimated the value of all of Anastasia Beverly Hills at approximately $500 million.[10][11]
Personal life
In 1978, she married Victor Soare, a ship's captain.[6] The couple has a daughter, Claudia (known professionally as Norvina), who is also active in the makeup business.[7] In 1986, while his ship was docked in Italy, Victor Soare visited the American embassy and asked for asylum. He reached the United States six months later.[12] However, Soare and her daughter were not allowed to leave Romania to join him in the United States until 1989.[5][12] Victor and Anastasia divorced in 1994.[6][12] She lives in Beverly Hills, California.[13]
References
External links
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