Alpha Data

Alpha Data (formerly, but commonly known as BuzzAngle Music)^[1] was a music analytics firm which provided statistics for the music industry, including record sales and music streaming.^[2] BuzzAngle partnered with Rolling Stone to provide information for the magazine's music charts.^[3]

Alpha Data

Formerly	BuzzAngle Music
Industry	Music analytics
Founded	2013
Defunct	2021
Website	www.buzzanglemusic.com

BuzzAngle was founded in 2013 by Border City Media.^[4] It used big data collected from platforms used by people to listen to music. Its website showed total music consumption, including album sales, song sales, streaming history, and social media analytics.^[4] The data it collected came from retailers, record stores, radio stations, and music venues. In 2018, BuzzAngle received an investment from Penske Media Corporation, the parent company of Rolling Stone.^[5] The following year it announced a partnership with Rolling Stone to provide data for the magazine's music charts, which would openly compete with those of the long-established music charts in Billboard.^[6]

In 2021, Penske Media purchased Billboard, and discontinued music charts in its Rolling Stone holding.^[7] As of July 2024, Alpha Data/BuzzAngle has no web presence nor functioning website.

References

1. Iasimone, Ashley (11 May 2019). "Rolling Stone Music Charts' Public Launch Date Delayed". Billboard. Retrieved 15 June 2019.
2. Hatschek, Keith; Wells, Veronica A. (2018). Historical Dictionary of the American Music Industry. Rowman & Littlefield. ISBN 9781538111444. Retrieved 15 June 2019.
3. Christman, Ed (7 May 2019). "Rolling Stone Magazine to Launch Music Charts". Billboard. Retrieved 15 June 2019.
4. Rolston, Clyde; Macy, Amy; Hutchinson, Tom; Allen, Paul (2015). Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era. CRC Press. ISBN 9781134705481. Retrieved 15 June 2019.
5. Sisario, Ben (31 July 2018). "After Top Executive Leaves, Billboard Confronts Its Internal Culture". The New York Times. Retrieved 15 June 2019.
6. Rossignol, Derrick (7 May 2019). "'Rolling Stone' Is Launching Its Own Charts To Compete With 'Billboard,' Including A Daily Singles Chart". Uproxx. Retrieved 15 June 2019.
7. Perlberg, Steven (October 22, 2021). "Rolling Stone's new editor-in-chief wants to restore the 54-year-old publication to its glory days. But first he'll have to reckon with simmering internal tensions over diversity". Business Insider. Retrieved July 3, 2024.

External links

• Official Website