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Brand of snack cracker From Wikipedia, the free encyclopedia
Airly Foods is an American brand of snack crackers. The brand revolves around utilizing sustainable farming[1] and carbon credits to offset the total carbon emissions which would result from traditionally producing such a product.[2][3][4][5] Consequently, the crackers are produced in the shape of clouds.
| |
| Product type | Crackers |
|---|---|
| Produced by | Post Holdings |
| Country | St. Louis, Missouri, United States |
| Introduced | 2022 |
| Tagline | "Climate Friendly Snacking" |
| Website | airlyfoods |
The company follows three basic principles to ensure the positive environmental impacts of their crackers' production: no tilling of the soil, using prescriptive amounts of seed and fertilizer, ending over-fertilization, and planting legumes in fields between growing seasons for cash crops.[6]
In 2021, Post Holdings CEO Rob Vitale responded to changes in consumer patterns by telling two employees, Jennifer McKnight and Mark Izzo, to "find [him] something that has the potential to disrupt food and beverage."[7][2] They responded by forming Bright Future Foods, a subsidiary with the goal of focusing on climate-friendly snacking options.[8]
McKnight and Izzo formulated the idea for Airly Foods, a brand of crackers in which each box sold removed between eighteen and twenty-one grams of carbon dioxide from the air.[9][10] Soon, a third co-founder, Kris Corbin, became involved with the brand.
The crackers went into production in 2022. Originally, four flavors were available: cheddar, chocolate, sea salt, and salted caramel. In January 2023, two more flavors became available: butter and cinnamon.[6] Originally, they were sold only in specialty grocery stores, before hitting shelves in major supermarkets such as Walmart[11] and Target.
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