Advanced Media Broadcasting System

Advanced Media Broadcasting System (AMBS) is a broadcast media company in the Philippines. Its main offices and facilities are located at Unit 906A of the Paragon Plaza Building and at the 3rd Floor of Starmalls EDSA Shaw complex, both in Mandaluyong, Metro Manila.

Advanced Media Broadcasting System

Company type	Private
Industry	Mass Media, Broadcasting
Founded	1994
Founders	Jose Luis "Bobet" Vera Jinji Buhain
Headquarters	8/F Vista Campus Tower 1, Cayetano Blvd., Taguig, Metro Manila , Philippines
Key people	Manuel "Manny" B. Villar Jr. (Chairman) Manuel "Paolo" A. Villar III (Vice-Chairman) Maribeth Tolentino (President) Cecille Bernardo (CFO)
Products	All Radio 103.5, All TV
Owner	Prime Asset Ventures, Inc.
Parent	Planet Cable (Streamtech)
Website	alltv.ph

Founded in 1994 by the Vera family, it is owned by the Villar Group-backed All Value Holdings Incorporated.

History

Early years

The Vera family, under the aegis of Quest Broadcasting head attorney Jose Luis Vera, established Advanced Media Broadcasting System in 1994, with its Congressional franchise granted the following year.^[1] With the help of Jinji Buhain (niece of then-Manila Auxiliary Bishop Teodoro Buhain), AMBS bought 103.5 DWCS from the Roman Catholic Archdiocese of Manila and changed its callsign to DWKX which gave the birth of adult contemporary station K-Lite. The station, along with four other Vera-controlled Metro Manila stations (Jam 88.3, Wave 89.1, Magic 89.9 and 99.5 RT) and the Killerbee provincial network, formed The Radio Partners in the early 2000s before being reorganized in 2011 under the new Tiger 22 Media group.

Under Villar ownership

In 2019, AMBS was granted a 25-year legislative franchise extension under Republic Act No. 11253, albeit without President Rodrigo Duterte's signature as the bill lapsed into law after 30 days of inaction.^[2][3] The Vera family and AMBS president Andrew Santiago, however, decided to sell the company to Planet Cable of real estate magnate and businessman-politician Manny Villar after its FM station (K-Lite) was in the red due the effects of the COVID-19 pandemic.^[4][5]

On January 5, 2022, the National Telecommunications Commission (NTC), under the leadership of Gamaliel Cordoba, awarded AMBS a provisional authority to operate for the digital Channel 16 frequency (previously assigned to ABS-CBN Corporation) for an eighteen-month test broadcast period; and for the analog Channel 2 frequency under a temporary assignment for simulcast purposes until analog shut-off in 2023.^[6][7] The construction of AMBS's own digital terrestrial television network in Metro Manila was expected to be completed in July 2022.^[8][9]

AMBS Manila began its test broadcast in June 2022.^[10] On September 1, TV host Willie Revillame announced that the TV station of AMBS will be named as All TV. Initially targeted on October 1, 2022,^[11] All TV made its soft launch on September 13, 2022, with plans of expanding it nationwide by the end of the year. On July 15, 2022, during his contract signing with AMBS, Revillame announced that his variety show Wowowin would air on All TV.^[12] In February 2023, all the original programs of All TV have been canceled or put on hiatus due to various reasons.^[13][14][15]

In January 2024, management and control of AMBS and its stations were transferred from Paolo Villar's Prime Asset Ventures Inc. to Camille Villar's All Value Holdings Inc. In April 2024, AMBS entered into an acquired agreement with ABS-CBN Corporation to broadcast a selected number of current and previous ABS-CBN programs on All TV.^{[16][17][18][19]} The channel is also simulcasting the new version of Goin' Bulilit.^[20][21]

Stations

Radio

Branding	Callsign	Frequency	Power	Location
All Radio Manila	DWOW	103.5 MHz	25 kW	Metro Manila
—	DXKM	106.3 MHz	10 kW	General Santos

Television

Analog

Branding	Callsign	Channel	Power kW (ERP)	Type	Location (Transmitter site)
ALLTV Manila	DZMV-TV	2	30 kW (Max: 100 kW)	Originating	Sgt. Esguerra Avenue cor. Mother Ignacia Street, Quezon City, Metro Manila
ALLTV Baguio	DWAY-TV	3	10 kW	Relay	Mt. Sto. Tomas, Tuba, Benguet under Baguio
ALLTV Isabela	PA	2	5 kW		Maharlika Hi-way, Brgy. Victory Norte, Santiago, Isabela
ALLTV Botolan		13			Brgy. Burgos, Botolan, Zambales
ALLTV Batangas	DWAV-TV	10			Mt. Banoy, Brgy. Talumpok East, Batangas City
ALLTV Naga	PA	11			Panganiban Drive, Naga, Camarines Sur
ALLTV Legazpi		4			Mt. Bariw, Estanza, Legazpi, Albay
ALLTV Iloilo		10	10 kW		Brgy. Alaguisoc, Jordan, Guimaras under Iloilo City
ALLTV Dumaguete		12	5 kW		Mt. Palinpinon, Valencia, Negros Oriental under Dumaguete
ALLTV Cebu	DYAE-TV	3	10 kW		Mt. Busay, Brgy. Babag 1, Cebu City
ALLTV Iligan	PA	4	5 kW		6/F Elena Tower Bldg., Andres Bonifacio Ave. (Tibanga Highway), Iligan
ALLTV Cagayan de Oro	DXAL-TV		10 kW		Macapagal Dr. (formerly Greenhills Rd.), Brgy. Bulua, Cagayan de Oro
ALLTV Davao	DXAK-TV				Broadcast Ave., Shrine Hills, Matina, Davao City
ALLTV General Santos	PA	3			Brgy. City Heights, General Santos
ALLTV Zamboanga					San Jose Road, Zamboanga City

Digital

Branding	Callsign	Ch. #	Frequency	Type	Power kW (ERP)	Location (Transmitter site)
ALLTV Manila	DZMV-DTV	16	485.143 MHz	Originating	10 kW (Max: 30 kW)	Sgt. Esguerra Avenue cor. Mother Ignacia Street, Quezon City, Metro Manila
ALLTV Baguio	DWAY-DTV	30	569.143 MHz	Relay	10 kW	Mt. Sto. Tomas, Tuba, Benguet under Baguio
ALLTV Pampanga	DWAP-DTV	34	593.143 MHz		5 kW	Brgy. Lara, San Fernando, Pampanga
ALLTV Tarlac	DWAL-DTV					MacArthur Highway, Brgy. Sto. Cristo, Tarlac City
ALLTV Bulacan	DWAU-DTV					Cagayan Valley Road, Brgy. Vicente, San Miguel, Bulacan
ALLTV Batangas	DWAV-DTV	46	665.143 MHz		10 kW	Mt. Banoy, Brgy. Talumpok East, Batangas City
ALLTV Iloilo	PA	16	485.143 MHz			Brgy. Alaguisoc, Jordan, Guimaras under Iloilo City
ALLTV Bacolod	DYAG-DTV					Mt. Kanlandog, Murcia, Negros Occidental under Bacolod
ALLTV Cebu	DYAE-DTV					Mt. Busay, Brgy. Babag 1, Cebu City
ALLTV Cagayan de Oro	DXAL-DTV					Macapagal Dr. (formerly Greenhills Rd.), Brgy. Bulua, Cagayan de Oro
ALLTV Davao	DXAK-DTV					Broadcast Ave., Shrine Hills, Matina, Davao City

ALLTV Manila conducted a test broadcast in Metro Manila from June 27 to September 12, 2022. The station began its broadcast through soft launch on September 13, 2022.^[22]

ALLTV via cable and satellite television

Cable/Satellite Provider	Ch. #	Coverage
Cablelink	2	Metro Manila
Sky Cable	13	Metro Manila
Cignal	16	Nationwide
G Sat	2	Nationwide
SatLite	16	Nationwide
Planet Cable	2	Provincial

References

1. "Republic Act No. 8061". The Corpus Juris. 15 June 1995.
2. "Republic Act No. 11253". The Corpus Juris. 25 June 2019.
3. "Republic Act No. 11253 | GOVPH".
4. "House Concurrent Resolution No. 21" (PDF).
5. Fernandez, Daniza (September 23, 2021). "4 broadcasting franchise applications get Senate panel's nod". Inquirer.net. Retrieved November 27, 2021.
6. Amojelar, Darwin (January 25, 2022). "Villar firm bags NTC license, to use ABS-CBN frequencies". Manila Standard. Retrieved January 25, 2022.
7. Rey, Aika (January 25, 2022). "Manny Villar gets ABS-CBN frequencies". Rappler. Retrieved January 25, 2022.
8. Iglesias, Myla (January 27, 2022). "AMBS given 6 months to build DTT network". Malaya. Retrieved May 2, 2022.
9. "Advanced Media Broadcasting System Inc. ni dating Senador Manny Villar, nakuha ang broadcast frequencies ng ABS-CBN". RMN. Retrieved January 26, 2022.
10. "AMBS Channel 2 starts test broadcast for network opening". pep.ph. June 27, 2022. Retrieved July 13, 2022.
11. "Bongga ang pasabog sa Oct. 1: AMBS 2 magpapaulan ng biyaya sa Luzon, Visayas, Mindanao". Abante News Online (in Filipino). July 16, 2022.
12. Ramos, Neil (July 16, 2022). "Willie Revillame signs with AMBS". Manila Bulletin.
13. Gabinete, Jojo (February 3, 2023). "Ilang programa ng ALLTV, pansamantalang magpapaalam sa ere". Philippine Entertainment Portal (in Tagalog). Archived from the original on February 25, 2023. Retrieved February 25, 2023.
14. Bonifacio, Julie (March 11, 2023). "Ciara Sotto clarifies ALLTV morning show will resume airing soon". Philippine Entertainment Portal (in Tagalog). Retrieved October 3, 2023.
15. Gabinete, Jojo (April 4, 2023). "Willie Revillame reaches agreement to terminate contract with AMBS". Philippine Entertainment Portal (in Tagalog). Retrieved October 3, 2023.
16. "TV Patrol to air on ALLTV beginning April 15". ABS-CBN News. April 13, 2024. Retrieved April 14, 2024.
17. Garcia, Nick (April 23, 2024). "ABS-CBN, Villar's AMBS formally announce partnership to bring Kapamilya shows on ALLTV". The Philippine Star. Retrieved April 23, 2024.
18. Byx Almacen (April 30, 2024). "Eere sa ALLTV: Regine Velasquez 'di iiwanan ang 'Magandang Buhay'". Abante (in Tagalog).
19. Richard de Leon (2024-06-18). "Tahimik lang: It's Showtime balik-Channel 2, napapanood na rin sa ALLTV". balita.net.ph. Retrieved 2024-06-18.
20. Deveza, Reyma (31 May 2024). "'Goin' Bulilit' returning to TV on June 17". ABS-CBN News. Retrieved 31 May 2024.
21. ""It's Showtime" kids and Baby Giant headline return of "Goin Bulilit"". ABS-CBN Entertainment. ABS-CBN Corporation. 28 June 2024. Retrieved 16 September 2024.
22. "Bongga ang pasabog sa Oct. 1: AMBS 2 magpapaulan ng biyaya sa Luzon, Visayas, Mindanao". Abante News Online (in Filipino). July 16, 2022.