Top Qs
Timeline
Chat
Perspective
APM Monaco
Monaco jewellery company From Wikipedia, the free encyclopedia
Remove ads
APM Monaco is a fashion jewelry company. It was started in Monaco in 1982 by Ariane Prette and her son Philippe Prette.[1]
 | The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. (August 2022) |
Remove ads
Brand Origins & Global Expansion
APM Monaco is a fashion jewelry company founded in Monaco in 1982 by Ariane Prette and her son Philippe Prette. Originally focused on manufacturing fine jewelry for luxury brands, the company transitioned into a fashion jewelry brand in 2012 under the leadership of Philippe Prette, now CEO, and his wife Kika Prette, Creative Director.[2]
In 1992, production was relocated to China. The company is headquartered in Hong Kong and Monaco.[3] In 2019, TPG Capital acquired a 30% stake in the business.[4]
APM Monaco opened its first branded boutiques in Cannes and Rome in 2013.[5] By 2015, it had expanded to over 30 stores globally;[6] by 2017, 130 stores, with 75 located in Asia and Australia.[7] As of 2025, APM Monaco operates over 500 boutiques in more than 26 countries and employs approximately 2,300 people.[1]
The brand releases 4 seasonal collections annually, in addition to its signature DNA lines, all produced in-house. Its retail experience draws on the lifestyle of Monaco and the South of France, with boutique interiors designed to appeal to all five senses.[8]
Remove ads
Ambassadors
As of 2025, APM Monaco is proudly represented by a diverse group of global ambassadors, including actress Eva Longoria, fashion icon Baptiste Giabiconi, Monegasque Formula 1 driver Charles Leclerc and his brother Arthur Leclerc, social media star Dixie D'Amelio, Italian singer Elodie, Chinese actors Yang Zi and Zhou Yiran, and Taiwanese fashion influencer Kiwi Lee Han.
These ambassadors embody the values and spirit of APM Monaco, playing a key role in promoting the brand’s collections, lifestyle, and vision. Their presence at APM soirées, collection launches, and international events enhances the brand’s visibility and prestige across the globe.
By aligning with influential figures from the worlds of fashion, entertainment, and sport, APM Monaco continues to strengthen its global identity—connecting with a wide and diverse audience that shares its passion for modern elegance and timeless style.[9]
Remove ads
References
Wikiwand - on
Seamless Wikipedia browsing. On steroids.
Remove ads