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The 2010 Cincinnati Masters (also known as the Western & Southern Financial Group Masters and Western & Southern Financial Group Women's Open for sponsorship reasons) was a tennis tournament that were played on outdoor hard courts at the Lindner Family Tennis Center in Mason, Ohio, United States, with the men playing from August 14 through August 22, 2010, and the women from August 7 through August 15, 2010. It was the 109th edition of the Cincinnati Masters (82nd for the women), and was part of the ATP Masters Series of the 2010 ATP World Tour, and of the Premier Series of the 2010 WTA Tour.
| 2010 Western & Southern Financial Group Masters and Western & Southern Financial Group Women's Open | |
|---|---|
| Date | August 14–22 (men) August 7–15 (women) |
| Edition | 109th (men) / 82nd (women) |
| Surface | Hard / Outdoor |
| Location | Mason, Ohio, United States |
| Venue | Lindner Family Tennis Center |
| Champions | |
| Men's singles | |
 Roger Federer | |
| Women's singles | |
 Kim Clijsters | |
| Men's doubles | |
 Bob Bryan / Mike Bryan | |
| Women's doubles | |
 Victoria Azarenka /  Maria Kirilenko | |
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Seeds
| Country | Player | Rank[a] | Seed[b] |
|---|---|---|---|
 ESP |
Rafael Nadal | 1 | 1 |
 SRB |
Novak Djokovic | 3 | 2 |
| SUI |
Roger Federer | 2 | 3 |
 GBR |
Andy Murray | 4 | 4 |
 SWE |
Robin Söderling | 5 | 5 |
| RUS |
Nikolay Davydenko | 6 | 6 |
 CZE |
Tomáš Berdych | 7 | 7 |
| ESP |
Fernando Verdasco | 9 | 8 |
| USA |
Andy Roddick | 11 | 9 |
| ESP |
David Ferrer | 12 | 10 |
 CRO |
Marin Čilić | 13 | 11 |
| RUS |
Mikhail Youzhny | 14 | 12 |
 AUT |
Jürgen Melzer | 15 | 13 |
| ESP |
Nicolás Almagro | 16 | 14 |
| CRO |
Ivan Ljubičić | 17 | 15 |
 FRA |
Gaël Monfils | 18 | 16 |
- Seedings are based on the rankings of August 9, 2010
Other entrants
The following players received wildcards into the singles main draw
The following players received entry from the qualifying draw:
Notable withdrawals
Juan Martín del Potro (wrist injury)
Juan Carlos Ferrero (flu)
Fernando González (calf)- Albert Montañés
Jo-Wilfried Tsonga (knee injury)
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Seeds
| Player | Nationality | Ranking* | Seed |
|---|---|---|---|
| Jelena Janković | Serbia |
2 | 1 |
| Caroline Wozniacki |  Denmark |
3 | 2 |
| Elena Dementieva | Russia |
6 | 3 |
| Kim Clijsters | Belgium |
7 | 4 |
| Francesca Schiavone |  Italy |
8 | 5 |
| Vera Zvonareva | Russia |
9 | 6 |
| Agnieszka Radwańska |  Poland |
10 | 7 |
| Li Na |  |
11 | 8 |
| Victoria Azarenka | Belarus |
12 | 9 |
| Maria Sharapova | Russia |
13 | 10 |
| Flavia Pennetta | Italy |
15 | 11 |
| Yanina Wickmayer | Belgium |
16 | 12 |
| Shahar Pe'er |  Israel |
17 | 13 |
| Aravane Rezaï | France |
18 | 14 |
| Nadia Petrova | Russia |
19 | 15 |
| Marion Bartoli | France |
20 | 16 |
- Seedings are based on the rankings of August 2, 2010.
Other entrants
The following players received wildcards into the singles main draw
The following players received entry from the qualifying draw:
Notable withdrawals
Justine Henin (elbow injury)
Samantha Stosur (shoulder injury)
Serena Williams (foot surgery)- Venus Williams (knee injury)
- María José Martínez Sánchez (knee injury)
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Men's singles
Roger Federer defeated Mardy Fish 6–7(5–7), 7–6(7–1), 6–4
- It was Federer's 2nd title of the year and 63rd of his career. It was his 4th win at the event also winning in 2005, 2007, and 2009. It was his 17th Masters 1000 title.
Women's singles
Kim Clijsters defeated Maria Sharapova 2–6, 7–6(7–4), 6–2
- It was Clijsters' 3rd title of the year and 38th of her career.
Men's doubles
Bob Bryan / Mike Bryan defeated 
Mahesh Bhupathi / Max Mirnyi 6–3, 6–4.
Women's doubles
Victoria Azarenka / Maria Kirilenko defeated Lisa Raymond / 
Rennae Stubbs 7–6(7–4), 7–6(10–8)
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