Wispa
Brand of chocolate bar / From Wikipedia, the free encyclopedia
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Wispa is a brand of chocolate bar manufactured by British chocolate company Cadbury. Using aerated chocolate, the bar was launched in 1981 as a trial version in North East England,[1] and with its success it was introduced nationally in 1983.[2] It was seen as a competitor to Rowntree's Aero (now owned by Nestlé).[1] In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as "Dairy Milk Bubbly". As part of the relaunch, the product was reshaped as a standard moulded bar (similar to other 'Dairy Milk' products) instead of a whole-bar count-line.[3][4]
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Product type | Confectionery |
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Owner | Mondelez International |
Country | United Kingdom |
Introduced | 1981; 43 years ago (1981) |
Related brands | List of Cadbury products |
Tagline | Time Well Mis-spent |
Website | Official website |
![Thumb image](http://upload.wikimedia.org/wikipedia/commons/thumb/2/2d/Wispa-Split.jpg/640px-Wispa-Split.jpg)
In 2007, helped by an Internet campaign by enthusiasts, the Wispa bar was relaunched, albeit for a "limited period".[2] In October 2008, Wispa permanently returned to shops in the UK and Ireland due to the chocolate bar's popularity during the previous limited period release.[5]