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WMPS (1210 AM) – branded as Sunny 1210 & 103.1 – is a commercial radio station licensed to Bartlett, Tennessee, and serving the Memphis metropolitan area.[2] Owned by Flinn Broadcasting, it airs an adult standards and soft oldies radio format. The studios are on Mount Moriah Road Extension at Ridgeway Road in Memphis.
| Broadcast area | Memphis metropolitan area |
|---|---|
| Frequency | 1210 kHz |
| Branding | Sunny 1210 & 103.1 |
| Programming | |
| Format | Adult standards - soft oldies |
| Ownership | |
| Owner |
|
| KXHT, WGSF, WHBQ, WHBQ-FM, WIVG, WMSO | |
| History | |
First air date | August 19, 1986 |
Former call signs | WGSF (1981–2000) WTCK (2000–04) WWCZ (2004) |
Call sign meaning | taken from the former WMPS (680 AM) in Memphis, now WMFS |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 2802 |
| Class | B |
| Power | 10,000 watts day 250 watts night |
Transmitter coordinates | 35°15′40.00″N 89°49′50.00″W |
| Translator(s) | 103.1 W276BH (Memphis) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | sunny1210.com |
By day, WMPS is powered at 10,000 watts. Because 1210 AM is a clear channel frequency reserved for Class A WPHT in Philadelphia, WMPS greatly reduces power at night to 250 watts to avoid interference. It uses a directional antenna with a four-tower array. The transmitter is on Rockyford Road at Walker Farms in Bartlett.[3] It also simulcasts over 250-watt FM translator W276BH at 103.1 MHz in Memphis and streams online.[4]
The station signed on the air on August 19, 1986. The original call sign was WGSF. Its city of license was Arlington, Tennessee.[5] WGSF was owned by the Arlington Broadcasting Company. In the 1980s, Fred Flinn became the general manager of the station and would later acquire the station as part of his Flinn Broadcasting Corporation. In the late 1980s, WGSF's city of license was switched to Bartlett, Tennessee, and its call letters changed to WMPS.
WMPS originally carried the "Music of Your Life" syndicated adult standards format.[6] It later switching to adult contemporary music.[7] Under Flinn Broadcasting ownership, the station returned to a standards format mixed with soft oldies, primarily from the 1950s, 60s and 70s. It is programmed in-house.
| Call sign | Frequency | City of license | FID | ERP (W) | Class | FCC info |
|---|---|---|---|---|---|---|
| W276BH | 103.1 FM | Memphis, Tennessee | 149184 | 250 | D | LMS |
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