Valarie Zeithaml
Marketing professor / From Wikipedia, the free encyclopedia
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Valarie A. Zeithaml is a marketing professor and author. She is the David S. Van Pelt Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. Zeithaml is an expert in the area of services marketing and service quality.[1]
Quick Facts Title, Academic work ...
Valarie Zeithaml | |
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Title | David S. Van Pelt Family Distinguished Professor of Marketing |
Academic work | |
Discipline | Marketing |
Sub-discipline | Services marketing, Service quality |
Institutions | UNC Kenan–Flagler Business School, University of North Carolina at Chapel Hill |
Notable works | Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy |
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