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VTuber
Streamers that use digital avatars / From Wikipedia, the free encyclopedia
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A VTuber (Japanese: ブイチューバー, Hepburn: BuiChūbā) or virtual YouTuber (バーチャルユーチューバー, bācharu YūChūbā) is an online entertainer who uses a virtual avatar generated using computer graphics. Real-time motion capture software or technology are often—but not always—used to capture movement. The digital trend originated in Japan in the mid-2010s, and has become an international online phenomenon in the 2020s.[1][2] A majority of VTubers are English and Japanese-speaking YouTubers or live streamers who use avatar designs. By 2020, there were more than 10,000 active VTubers.[3] Although the term is an allusion to the video platform YouTube, they also use websites such as Niconico, Twitch, Facebook, Twitter, and Bilibili.
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The first entertainer to use the phrase "virtual YouTuber", Kizuna AI, began creating content on YouTube in late 2016. Her popularity sparked a VTuber trend in Japan, and spurred the establishment of specialized agencies to promote them, including major ones such as Hololive Production, Nijisanji, and VShojo. Fan translations and foreign-language VTubers have marked a rise in the trend's international popularity.[4] Virtual YouTubers have appeared in domestic advertising campaigns, and have broken livestream-related world records.