User:Pjuan8/Visual communication
From Wikipedia, the free encyclopedia
Visual communication is the use of visual elements to convey ideas and information[1] which include but are not limited to, signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources.[2] There are five types of characteristics when it comes to visual elements, they comprise of objects, models, graphs, maps and photographs.[1] Outside the different types of characteristics and elements , there are seven components of visual communication: Color, Shape, Tones, Texture, Figure-Ground, Balance, and Hierarchy.[1]
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Each of these characteristics, elements, and components play an important role in daily lives. Visual communication holds a specific purpose in aspects such as Social Media, Culture, Politics, Economics, and Science. In considering these different aspects, visual elements present various uses and how they convey information.[3] Whether it is advertisements, teaching and learning, or speeches and presentations, they all involve visual aids that communicate a message.[4] In reference to the visual aids, the following are the most common: Chalkboard or Whiteboard, Poster Board, Handouts, Video Excerpts, Projection Equipment, and Computer-Assisted Presentations.[5]