USB Flash Drive Alliance
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For the Norwegian exclamation, see Uff da.
The USB Flash Drive Alliance, founded in December 2003 by Samsung, Lexar Media, Kingston Technology and others, is a group of companies promoting the use of USB flash drives (also called "keydrives" and a variety of other names).[1]
In 2003, according to the alliance, 50 million USB flash drives were sold in the US alone[citation needed].