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Television in Serbia was introduced in 1958. It remains the most popular of the media in Serbia—according to 2009 survey, Serbian people watch on average 6 hours of television per day, making it the highest average in Europe.[1]
Digital television transition has been completed in 2015 with MPEG-4 compression standard and DVB-T2 standard for signal transmission.[2][3]
National broadcasting
Serbia has a total of 7 national free-to-air channels, which can be viewed throughout the country. These are RTS1, RTS2 and RTS3 from the country’s public network Radio Television of Serbia, as well as private channels TV2, Prva, B92, Pink and Happy. These free-to-air channels require a subscription, which is paid via the electricity bill.
Regional and local broadcasting
There are 28 regional and 74 local television channels.[4] Serbia’s northern province, Vojvodina, has a public broadcaster, Radio Television of Vojvodina. It airs 2 channels throughout Vojvodina – RTV1 and RTV2. Via pay tv services those 2 channels can be viewed throughout Serbia, like many regional broadcasters. One of the largest and most watched regional broadcasters is Studio B, which airs across Belgrade's metropolitan area.
Some 67% of households are provided with pay television services (i.e. 38.7% cable television, 16.9% IPTV, and 10.4% satellite).[5] There are 90 pay television operators (cable, IPTV, DTH), largest of which are SBB (mainly cable) with 48% market share, Telekom Srbija (mts TV) with 25%, followed by PoštaNet with 5%, and Ikom and Kopernikus with 4% and 3%, respectively.[5]
Cable television
Nearly 39% of households in Serbia have cable television. As a result there are many cable television companies, by far the largest of which is SBB.[6] Cable operators offer not only Serbian channels in their packages but also foreign channels - on average there are 90 channels in basic cable packages.[5]
Internet protocol television
About 17% of households have IPTV.[5] First IPTV was successfully launched in 2008 by Telekom Srbija and its IPTV service, called mts TV, is today by far the largest IPTV platform in terms of numbers of subscribers. In 2013 SBB has launched an OTT service called D3i.
Satellite television
There are 10.4% of households equipped with satellite dishes.[5] Three dominant DTH services are: SBB platform called Total TV, followed by Polaris (owned by Bulgarian Bulsatcom) and Digi TV (owned by Romanian RCS & RDS).
Public channels broadcasting nationally
| Channel | Notes |
|---|---|
| RTS1 | First television channel in Serbia launched on 23 August 1958 as Televizija Beograd or TVB (Television Belgrade). |
| RTS2 | First colour channel in Serbia launched on the last day of 1971 as Televizija Beograd 2 (TVB2). |
| RTS3 | Channel began broadcasting on 26 November 2008 in DVB-T format in Belgrade and Novi Sad area, since 21 March 2012 it was available across Serbia over trial DVB-T2 network. |
Private channels broadcasting nationally
| Channel | Notes |
|---|---|
| B92 | Launched on October 6, 2000. From 2017 to 2020, it was rebranded as O2.TV. |
| Happy | Happy is Serbia's youngest national broadcaster, launched on September 27, 2010. |
| Pink | RTV Pink launched on September 16, 1994 at 8pm. It has since become significant media group which owns several television networks across the Balkans. |
| Prva | Prva launched on December 31, 2006 at 7pm as FOX. It is part of Greek Antenna Group since December 2009. On September 20, 2010 at 6pm it changed its name to Prva. |
Public channels broadcasting regionally
| Channel | Notes |
|---|---|
| RTV 1 | First launched as Radio Television Novi Sad (RTNS 1) the network was renamed to Radio Television of Vojvodina in 2006. It is broadcast across Serbia's province of Vojvodina. It can also be seen throughout Serbia via pay television services. |
| RTV 2 | RTV 2 caters mostly for the minority groups living in the Serbian province of Vojvodina with a large number of foreign language content. It can only be seen in Vojvodina and is not broadcast via pay television services to the rest of Serbia. |
Private channels broadcasting regionally
There are 27 private channels broadcasting with a regional licence.[4] Due to pay television services being widely used across the country, many local and regional channels can be viewed throughout the country.[7]
| Channel | Notes |
|---|---|
| Regionalna TV | Airs from Novi Pazar |
| SAT TV | Airs from Požarevac |
| TV Banat | Airs from Vršac |
| TV Belle Amie | Airs from Niš |
| TV Bor | Airs from Bor |
| TV Enigma | Airs from Prijepolje |
| Info Kanal | Airs from Subotica |
| TV K23 | Airs from Subotica |
| TV Kanal 9 | Airs from Kragujevac |
| TV Kikinda | Airs from Kikinda |
| RTV Kragujevac | Airs from Kragujevac |
| TV Kraljevo | Airs from Kraljevo |
| TV Kruševac | Airs from Kruševac |
| TV Leskovac | Airs from Leskovac |
| TV Lav plus | Airs from Užice |
| TV Most | Airs from Novi Sad |
| TV Palma Plus | Airs from Jagodina |
| TV Panonija | Airs from Novi Sad |
| Pannon RTV | Airs from Subotica |
| TV Pirot | Airs from Pirot |
| TV Podrinje | Airs from Loznica |
| TV Raška | Airs from Raška |
| TV Santos | Airs from Zrenjanin |
| TV Studio MT | Airs from Leskovac |
| Sremska TV | Airs from Šid |
| TV Studio B | Airs from Belgrade |
| TV Šabac | Airs from Šabac |
| TV Vranje | Airs from Vranje |
| TV Vujić | Airs from Valjevo |
| TV YU Eco | Airs from Subotica |
| RTV Trstenik | Airs from Trstenik |
Domestic pay-tv channels
- Arena Sport 1 (available in HD)
- Arena Sport 2 (available in HD)
- Arena Sport 3 (available in HD)
- Arena Sport 4 (available in HD)
- Arena Sport 5 (available in HD)
- SK HD
- SK 1 (available in HD)
- SK 2 (available in HD)
- SK 3 (available in HD)
- SK 4
- SK 5
- SK 6
- SK Golf (available in HD)
- Lov i ribolov
- SOS Kanal
- N1 (available in HD)
- Prva Plus
- Prva Max
- Prva Kick
- Prva Life
- Prva Files
- Nova.rs (available in HD)
- Cinemania
- Film Klub
- K::CN
- K::CN 2
- K::CN 3
- Naša
- Naša Vremeplov
- Naša Party
- Grand
- Grand 2
- DM SAT
- Melos
- Red
- Vesti
- Pink Premium
- Pink Movies
- Pink Romance
- Pink Sci-Fi & Fantasy
- Pink Action
- Pink Thriller
- Pink Crime & Mystery
- Pink Classic
- Pink Western
- Pink Horror
- Pink Comedy
- Pink World Cinema
- Pink Film
- Pink Family
- Pink Soap
- Pink Serije
- Pink Koncert
- Pink Hits
- Pink Hits 2
- Pink N Roll
- Pink Music
- Pink Music 2
- Pink Folk
- Pink Folk 2
- Pink Show
- Pink Parada
- Pink Pedia
- Pink Fashion
- Pink Style
- Pink Kuvar
- Pink Super Kids
- Pink Kids
- Pink Zabava
- Pink Plus
- Pink Extra
- Pink World
- Bravo Music
- Pink Reality
- Pink Erotic
- Pink Erotic 2
- Pink Erotic 3
- Pink Erotic 4
- Pink Erotic 5
- Pink Erotic 6
- Pink Erotic 7
- Pink Erotic 8
- RTS Drama
- RTS Život
- RTS Trezor
- RTS Kolo
- RTS Muzika
- RTS Nauka
- RTS Klasika
- RTS Poletarac
- Nova S
- Nova Series
- Nova Max
- Nova Sport
- Info na dlanu
- Sve na dlanu
- Srpska naučna televizija
- Agro TV
- Ženska TV
- TV Hram
International pay-tv channels
- Al Jazeera Balkans
- Star Channel (available in HD)
- Star Crime (available in HD)
- Star Life (available in HD)
- Star Movies (available in HD)
- Star Comedy (available in HD)
- AXN
- AXN Spin
- CBS Drama
- Comedy Central Extra
- Universal
- Sci Fi
- HBO (available in HD)
- HBO 2 (available in HD)
- HBO 3 (available in HD)
- Cinemax (available in HD)
- Cinemax 2 (available in HD)
- CineStar
- CineStar Action
- TV1000
- AMC
- Klasik TV
- Viasat Explorer
- Viasat History
- Viasat Nature
- Viasat Nature/History HD
- National Geographic (available in HD)
- Nat Geo Wild (available in HD)
- Da Vinci Learning
- Discovery
- ID X (available in HD)
- Discovery Science (available in HD)
- Discovery Showcase HD
- Discovery World
- Animal Planet (available in HD)
- Travel Channel (available in HD)
- History (available in HD)
- H2
- CI
- CBS Reality
- Nickelodeon (available in HD)
- Nick Jr. Channel
- Disney Channel
- Disney Junior
- Disney XD
- JimJam
- Minimax
- Cartoon Network
- Boomerang
- Duck TV
- Baby TV
- Eurosport (available in HD)
- Eurosport 2 (available in HD)
- Eurosport News
- Extreme Sports
- Motors TV
- Motorvision
- Fight Channel
- Fight Sports (available in HD)
- Fight Network (available in HD)
- Outdoor (available in HD)
- Trace Sport Stars HD
- Fashion TV (available in HD)
- World Fashion
- FLN
- E!
- TLC
- 24kitchen (available in HD)
- Food Network (available in HD)
- Ginx
- MTV
- MTV Live HD
- MTV Dance
- MTV Hits
- MTV Rocks
- VH1
- VH1 Classic
- Trace Urban (available in HD)
- Trace Tropical (available in HD)
- Mezzo
- Mezzo Live HD
Following is table of viewership for 7 national free-to-air channels:
| Audience share % (4+)[8][9][10][11][12][13][14][15] | |||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Channel | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
| RTS1 | 19.5 | 20.1 | 22.4 | 27.4 | 26.5 | 26.2 | 26.0 | 25.1 | 23.6 | 23.6 | 19.9 | 21.7 | 18.5 | 19.2 | 20.2 | 19.4 | 19.3 | 18.4 | 17.6 | 17.5 | 16.3 |
| RTS2 | 7.4 | 8.2 | 6.3 | 6.7 | 6.8 | 7.6 | 5.7 | 4.6 | 4.2 | 3.6 | 3.0 | 3.1 | 2.3 | 3.1 | 2.5 | 1.9 | 1.6 | 1.2 | 1.2 | 1.0 | 1.0 |
| Pink | 21.9 | 20.0 | 22.5 | 23.3 | 23.5 | 21.7 | 23.7 | 25.6 | 20.4 | 19.7 | 21.4 | 19.0 | 15.8 | 14.8 | 14.1 | 16.7 | 17.6 | 17.2 | 16.9 | 16.4 | 15.7 |
| Fox / Prva | — | — | — | — | 4.7 | 6.4 | 7.8 | 10.6 | 15.1 | 16.1 | 16.0 | 13.2 | 10.7 | 9.7 | 9.0 | 10.9 | 10.5 | 11.7 | 10.7 | 10.0 | 8.1 |
| B92 / O2.TV | 3.4 | 5.3 | 6.8 | 9.1 | 9.3 | 8.7 | 8.0 | 6.3 | 7.6 | 8.2 | 7.7 | 7.3 | 6.8 | 5.8 | 4.7 | 4.6 | 4.1 | 3.5 | 3.0 | 2.5 | 2.2 |
| Happy | — | — | — | — | — | — | — | 5.4 | 4.3 | 2.8 | 4.1 | 4.7 | 9.8 | 7.9 | 9.4 | 8.3 | 6.9 | 6.8 | 7.8 | 7.9 | 7.5 |
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