Star Television Network
Failed American television network / From Wikipedia, the free encyclopedia
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The Star Television Network (commonly branded as Starcast[1][2] initially, then STN,[3] prior to launch, then Star[9][10][11] from its launch up to the network's shutdown), was an attempt, though unsuccessful, at a fifth television network based in Orlando, Florida. The network was notable as the first television network to have featured exclusively direct response commercials and infomercials among standard programming.[12]
Type | television network |
---|---|
Branding | |
Country | US |
Founded | 1987; 37 years ago (1987) by
|
Headquarters | Orlando, Florida |
Owner | Lang Communications (1989-1991) |
Parent | Star Television Network, Inc. |
Key people | |
Launch date | September 29, 1990; 33 years ago (1990-09-29) |
Dissolved | January 14, 1991; 33 years ago (1991-01-14)[8] |
Affiliates | list |
Star featured classic, though cheaper and lesser-known, 1950s and 1960s programming,[5] movies and game shows under the TV Heaven slogan, with direct response infomercials rounding out the schedule.[7] The network expected to buy newer programs and originate its own programming once on a firm operating status.[6]
Star was facing competition from the Home Shopping Network and Fox, which went after the bigger markets.[13] In light of this, the network explained that its key advantage is in terms of operating costs for the station, in which a station affiliating with the network could save about 90% on their programming costs, and a national advertiser advertising on the network could pay about 68% of the major network rates.[4]