Speedo
Swimwear and sports goods company / From Wikipedia, the free encyclopedia
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Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England.
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Company type | Private |
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Industry | |
Predecessor | Danomic Investments Ltd. |
Founded | 1914; 110 years ago (1914) in Sydney, Australia |
Founder | Alexander MacRae |
Fate | Acquired |
Headquarters | , United Kingdom |
Area served | Worldwide |
Key people |
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Products | |
Parent | Pentland Group |
Website | www |
Footnotes / references [1] |
Founded in Sydney in 1914 by Alexander MacRae, a Scottish emigrant, the company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wristwatches.[2] The Speedo brand was previously manufactured for and marketed in North America as Speedo USA by PVH, under an exclusive perpetual licence,[3] which had acquired prior licensee Warnaco Group in 2013. In January 2020, the Pentland Group purchased back the rights from PVH for $170 million in cash, subject to regulatory approval.[4]
In accordance with its Australian roots, Speedo uses a boomerang as its symbol.[5] Due to its success in the swimwear industry, the word Speedo has become a generic trademark for racing bathing suits.