Social in the City
UK social media marketing event / From Wikipedia, the free encyclopedia
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Social in the City (often styled as SitC), formerly Summer in the City, is an annual three-day multi-genre online video event held in London, dedicated to content creators and community from a range of social media platforms such as YouTube, Twitch, TikTok and Instagram.[2][3][4]
Quick Facts Status, Genre ...
Social in the City | |
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Status | Active |
Genre | Online Video |
Venue |
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Location(s) | |
Country | United Kingdom |
Inaugurated | August 28–30, 2009 |
Most recent | August 9–11, 2019 |
Attendance | 2015: 10,000[1] |
Website | sitc-event.co.uk |
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The first Summer in the City in 2009 was a gathering of YouTubers in the parks of London. In 2016, SitC was acquired by MCM Expo Group as part of their "MCM Central" brand.[5] After SitC 2019 the event was rebranded as Social in the City, the first Winter Edition in December took place at the National Exhibition Centre.[6]