Social impact theory
1981 social theory / From Wikipedia, the free encyclopedia
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Social impact theory was created by Bibb Latané in 1981 and consists of four basic rules which consider how individuals can be "sources or targets of social influence".[1] Social impact is the result of social forces including the strength of the source of impact, the immediacy of the event, and the number of sources exerting the impact.[2] The more targets of impact that exist, the less impact each individual target has.[3]
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