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A snipe in the motion picture exhibition business includes filmed material shown before the feature presentation other than a trailer, such as "welcome to our theater", courtesy trailers ("no smoking, littering, talking"), promotions for the snack bar, and "daters", which announce the date for an upcoming show.[citation needed]
Snipes sometimes promote local events, places or merchants as a music track plays during intermissions.[1]
A snipe may also be a printed sticker or other material provided to be pasted over other print material such as posters or souvenir programs, in order to alter or add information.[2]
- Snipe (graphic) - promotional overlay during a television program
- Let's All Go to the Lobby
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