Smarties
British chocolate confectionery / From Wikipedia, the free encyclopedia
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Smarties are color-varied, sugar-coated, dragée chocolate confectionery. They have been manufactured since 1937,[1] originally by H.I. Rowntree & Company in the United Kingdom, and now by Nestlé.
Owner | Nestlé |
---|---|
Country | United Kingdom |
Introduced | 1937; 87 years ago (1937) |
Markets | Europe (Especially Northern and Central Europe), Canada, South Africa, Australia, Middle East |
Previous owners | Rowntree's |
Website | nestle.com/brands/allbrands/smarties smarties.co.uk |
Smarties are oblate spheroids with a minor axis of about 5 mm (0.2 in) and a major axis of about 12 mm (0.5 in). They come in eight colours: red, orange, yellow, green, blue, mauve,[2] pink and brown, although the blue variety was temporarily replaced by a white variety in some countries, whilst an alternative natural colouring dye of the blue colour was being researched.[3]
Smarties are sold primarily in Europe, Canada, South Africa, Australia and the Middle East. Smarties are not distributed (except via parallel import) in the United States, where the rights to the name belong to the Smarties Candy Company, which manufactures its own hard tablet sweet under the registered trademark name Smarties.[4] In 2012, the Smarties production moved from York to Hamburg.[5]