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Slacktivism
Pejorative term for "feel-good" activist measures / From Wikipedia, the free encyclopedia
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Slacktivism (a portmanteau of slacker and activism) is the practice of supporting a political or social cause by means such as social media or online petitions, characterized as involving very little effort or commitment.[1] Additional forms of slacktivism include engaging in online activities such as "liking," "sharing," or "tweeting" about a cause on social media, signing an Internet petition,[2] copying and pasting a status or message in support of the cause, sharing specific hashtags associated with the cause, or altering one's profile photo or avatar on social network services to indicate solidarity.
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Critics of slacktivism suggest that it fails to make a meaningful contribution to an overall cause because a low-stakes show of support, whether online or offline, is superficial, ineffective, draws off energy that might be used more constructively, and serves as a substitute for more substantive forms of activism rather than supplementing them, and might, in fact, be counter-productive.[3] As groups increasingly use social media to facilitate civic engagement and collective action,[4][5] proponents of slacktivism have pointed out that it can lead to engagement and help generate support for lesser-known causes.[6][7][8]