Seth W. Godin (born July 10, 1960), also known as "F. X. Nine", is an American author and a former dot-com business executive.[1][2][3][4]
Quick Facts Born, Alma mater ...
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In 1977, Godin worked at a bagel factory that produced everything bagels.[5] Godin graduated from Williamsville East High School in Williamsville NY in 1978.[6] After leaving Spinnaker in 1986, he self-funded Seth Godin Productions with $20,000 as a book packaging business. He operated this venture out of a studio apartment in New York City.[7] Mark Hurst and he then founded Yoyodyne, a permission marketing company named after the fictional Yoyodyne in The Adventures of Buckaroo Banzai Across the 8th Dimension.[8] [9]
Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.[7][10] In 1998, he sold Yoyodyne to Yahoo! for $29.6 million[11][12] and became Yahoo's vice president of direct marketing.[13]
In March 2006, Godin launched Squidoo.[14] By July 2008, Squidoo had become one of the 500 most visited sites in the world.[15] In 2014, it was sold to HubPages.[16]
Godin received the following awards:
Godin and his wife Helene live in Hastings-on-Hudson, New York, with their two sons.[23]
Bibliography
- Godin, Seth. Permission Marketing: Turning strangers into friends and friends into customers. London, Pocket Books, 2007.
- Tufts Student Resources (1993). Seth Godin (ed.). Quick Lit: Plots, themes, characters, and sample essays for the most assigned books in English and literature courses. New York: HarperCollins. ISBN 0-06-461041-1.
- The Video Renter's Bible: 55 Lists that Make it Easy to Rent a Great Movie. New York: W.W. Norton & Company Inc. 1993. ISBN 0-393-31081-7.
- The Smiley Dictionary. Berkeley: Peachpit Press. 1993. ISBN 1-56609-008-3.
- Email Addresses of the Rich & Famous. Pearson Education. 1994. ISBN 9780201408935.
- Point & Click Internet: Get Online in less than an Hour!. Berkley: Peachpit Press. 1994. ISBN 1-56609-161-6.
- Point & Click Investor: Get Online and make the most of your Investments. Dearborn Financial Publishing, Inc. 1996. ISBN 0-7931-2344-5.
- eMarketing: Reaping Profits on the Information Highway. New York: Berkley Pub. Group. 1995. ISBN 0-399-51904-1.
- The Encyclopedia of Fictional People: The Most Important Characters of the 20th Century. New York: Berkley Pub. Group. 1996. ISBN 1-57297-073-1.
- You've Got Pictures!: AOL's Guide to Digital Imaging. America Online, Inc. 1998. ISBN 1-891556-51-7.
- If You're Clueless about Mutual Funds and Want to Know More. Dearborn Financial Publishing, Inc. 1997. ISBN 0-7931-2554-5.
- If You're Clueless about Insurance and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-7931-2718-1.
- If You're Clueless about Selling and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-793-12989-3.
- If You're Clueless about Financial Planning and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-7931-2988-5.
- If You're Clueless about Saving Money and Want to Know More. Dearborn Financial Publishing, Inc. 1998. ISBN 0-7931-2556-1.
- Permission Marketing: Turning Strangers into Friends, and Friends into Customers. New York: Simon & Schuster. 1999. ISBN 0-684-85636-0.
- Unleashing the Ideavirus. New York: Hyperion. 2001. ISBN 0-7868-8717-6. – Detailing the idea of Viral marketing
- The Big Red Fez: How To Make Any Web Site Better. New York: Free Press. 2002. ISBN 0-7432-2790-5.
- Survival is not enough: zooming, evolution, and the future of your company. New York: Free Press. 2002. ISBN 0-7432-2571-6.
- Purple Cow: Transform Your Business by Being Remarkable. New York: Portfolio. 2003. ISBN 1-59184-021-X.
- Free Prize Inside!: The Next Big Marketing Idea. New York: Portfolio. 2004. ISBN 1-59184-041-4.
- All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. New York: Portfolio. 2005. ISBN 1-59184-100-3.
- Godin, Seth, ed. (2005). The Big Moo: Stop Trying to be Perfect and Start Being Remarkable. New York: Portfolio. ISBN 1-59184-103-8.
- Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas. New York: Portfolio. 2006. ISBN 1-59184-126-7.
- The Dip: A Little Book That Teaches You When to Quit (and When to Stick). New York: Portfolio. 2007. ISBN 978-1-59184-166-1.
- Meatball Sundae: Is Your Marketing out of Sync?. New York: Portfolio. 2008. ISBN 978-1-59184-174-6.
- Tribes: We Need You to Lead Us. Portfolio. 2008. ISBN 978-1-59184-233-0.
- Linchpin: Are You Indispensable?. Portfolio. 2010. ISBN 978-1-59184-316-0.
- Poke the Box. Portfolio. 2011. ISBN 978-1-936719-00-6.
- We Are All Weird. The Domino Project. 2011. ISBN 978-1-936719-22-8.
- The Icarus Deception: How High Will You Fly?. Portfolio. 2012. ISBN 978-0-6709-2292-5.
- V Is for Vulnerable: Life Outside the Comfort Zone. Portfolio. 2012. ISBN 978-1591846109.
- Whatcha Gonna Do with That Duck?: And Other Provocations. Portfolio. 2013. ISBN 978-15918-4609-3.
- What To Do When It's Your Turn (and it's always your turn). Seth Godin. 2014. ISBN 978-19367-1931-0.
- This Is Marketing: You Can't Be Seen Until You Learn To See. Seth Godin. 2018. ISBN 978-0-525-54083-0.
- The Practice: Shipping Creative Work. Portfolio. 2020. ISBN 978-0-593-32897-2.
- The Song of Significance: A New Manifesto for Teams. 2023. ISBN 978-0593715543.
Ruggeri, Christine. "Seth Godin". Leaders.com. Retrieved 2024-05-20.
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