Pet food brand From Wikipedia, the free encyclopedia
Science Diet is a brand of cat and dog foods marketed by Hill's Pet Nutrition, Inc.[1] (a subsidiary of the Colgate-Palmolive Company). In the United Kingdom and Europe, Science Diet operates as Science Plan.
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Company type | Public |
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Industry | Pet food |
Founded | Topeka, Kansas (1960s) |
Headquarters | Topeka, Kansas, United States |
Area served | Worldwide |
Products | Dog food, Cat food |
Owner | Colgate-Palmolive |
Website | hillspet |
Science Diet was developed in the 1960s[2] by Mark L. Morris, Jr. PhD DVM (February 3, 1934 – January 14, 2007). Dr. Morris Jr. was the son of veterinarian Dr. Mark Morris Sr. DVM, who pioneered the field of veterinary clinical nutrition after being asked to formulate a specialized diet for the original seeing-eye dog, Buddy, a female German Shepherd with kidney disease. That success led Dr. Morris Sr. and his son to devise additional condition-specific and life-stage pet food formulas under the Prescription Diet and Science Diet brand names.[3]
The Hill's Science Diet and Hill's Prescription Diet brands steadily gained market share, peaking in 2008 at 10.7% of dog food sales, but by 2011, this had dropped to 9.4% with shifts in consumer preferences toward pet foods marketed as "natural" and consumer perceptions of Science Diet as being "artificial".[4]
Science Diet has had multiple product recalls.[5]
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