Saxa (food product)

Saxa is a brand of herbs, spices, salt and pepper in the United Kingdom, Ireland and Australia that was introduced in 1907. Formerly a brand of Rank Hovis McDougall^[1] it became property of Premier Foods in 2007. As a result of the change, production of Saxa salt was moved from Middlewich in Cheshire, a traditional centre of the British salt industry,^[2] to factories at Worksop and Ashford, Kent.^[3]

Saxa salt

Saxa has been described by The Independent as one of "Britain's best-known food brands."^[4] and in the Journal of Consumer Marketing, Mats Urde lists it alongside Bisto and Hovis.^[5]

In Australia, Saxa brand is owned by Kraft Heinz which acquired most of Cerebos Pacific assets in 2018.^[6]

References

1. Simon Bowers (2005-06-16). "Mothers Pride and Mr Kipling baker plans £1bn flotation | Business". The Guardian. London. Retrieved 2012-01-12.
2. "Middlewich Canal & Salt Town Project". Middlewich-heritage.org.uk. 2011-09-25. Retrieved 2012-01-12.
3. Paul Britton (2007-07-05). "Fury at loss of jam jobs | Tameside Advertiser". menmedia.co.uk. Retrieved 2012-01-12.
4. Cope, Nigel (2000-07-22). "Tomkins loses buns-to-guns tag with sale of RHM to Doughty Hanson - Business News - Business". The Independent. London. Retrieved 2012-01-12.
5. Urde, Mats (1994). "Brand Orientation – A Strategy for Survival". Journal of Consumer Marketing. 11 (3): 18–32. doi:10.1108/07363769410065445.
6. "Kraft Heinz to acquire food and instant coffee business in Australia". www.foodbusinessnews.net. Retrieved 2022-01-06.