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Ronco
American purveyor of kitchen gadgets / From Wikipedia, the free encyclopedia
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HD Schulman International Trading LLC, doing business as Ronco,[1] is an American company that manufactures and sells kitchen appliances. Ron Popeil founded the company in 1964,[2] and infomercials for the company's products quickly made Ronco a household name. Popeil became known as the “father of the infomercial” and helped to establish the phrase, “Set it and forget it!” in reference to Ronco’s signature product: the rotisserie oven. The names "Ronco" and "Popeil" and the suffix "-O-Matic" (used in many early product names) became icons of American popular culture and were often referred to by comedians introducing fictional gadgets and As-Seen-On-TV parodies. Ronco still creates and sells innovative products 60 years later on their website ronco.com, on Amazon at amazon.com/ronco, and other major online retailers such as Macy’s, Target, Walmart, Bed Bath and Beyond, Kohl’s, Wayfair, QVC, Kroger, and more.
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Ronco | |
Industry | Small appliances |
Founded | 1964; 60 years ago (1964) |
Founder | Ron Popeil |
Headquarters | , |
Area served | Worldwide |
Products | Stainless steel Rotisserie, Veg-O-Matic, Kitchen Knives |
Website | www |